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Posts Tagged ‘D S Simon Productions’

Tools Round Up: Cision upgrade; SourceBottle comes to North America; and more

Cision has upgraded its Media Database.

SourceBottle, a free resource similar to HARO or ProfNet, has launched in North America. SourceBottle is focused on topics targeted to women, including beauty, business, and parenting.

The Word of Mouth Marketing Association (WOMMA) has introduced a mobile app that provides social marketing news and the organization’s own editorial content.

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Research Shows You Should Be Pitching Video

For the third year, D S Simon Productions conducted its Web Influencers Survey, which takes a closer look at the use of video at media organizations. The survey found a big increase in the amount of third-party video that online media organizations are using.

This year, 84 percent of respondents said they’re using a combination of outside video clips and original video content on their sites. That’s an increase of one-third versus last year. Ninety-four percent of respondents from radio said they use outside video content, with magazines (93 percent) and newspapers (86 percent) following behind.

Since everyone is doing it, we’ve got video here from Daphne Guinness‘ visit to the Barney’s window yesterday. She walks out in the gown she wore to The Met’s Costume Institute gala. Strangé!

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