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Posts Tagged ‘DailyCandy’

Roll Call: Sachs Media Group, Stuzo, Clear Channel Media, and More

Sachs Media Group announced that veteran communications professional Jon Peck has been promoted to the new position of vice president of public relations. Peck will help direct the activities of the firm’s award-winning public relations team on behalf of its extensive roster of clients. A former gubernatorial press secretary, Peck joined Sachs Media (then Ron Sachs Communications) in January 2012 as a senior account manager, working with local, state and national clients, following more than three decades as a journalist and senior-level communications director. (Release)

Stuzo announced the appointment of Richard Friedman as chief technology officer and Yan Rozovsky as executive vice president of client engagement. Richard Friedman is a seasoned, results-driven technology executive who brings to the company years of experience using software to solve business problems. He most recently served as VP of engineering at MeetMe/myYearbook. Yan Rozovsky brings over 15 years of leadership experience and deep industry knowledge in digital, social media marketing and analytics. Prior to Stuzo, Yan was VP of social sales & strategy at Oracle, formerly Vitrue. He was responsible for managing and growing Sales and Business Development efforts across North America, working with some of the world’s leading brands, agencies and social networks. (Release)

Clear Channel Media has added digital media executive Brian Kaminsky as EVP of operations for their digital division, effective immediately.  Kaminsky, who joins Clear Channel from The Huffington Post, spent 17 years working with big brands and high-growth startups, and served as the COO/GM of The Huffington Post, where he led business operations, advertising products and business development. (allaccess.com) Read more

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Follow the 4 P’s to Create a Strong Social Brand Community

Passion, participation, pictures and the popularity of celebrities like Betty White: those are among the key elements for creating a strong fan base on social platforms, according to a panel of digital media executives at Digital Hollywood’s Media Summit in New York on Wednesday.

Community building is high on the list of crucial social media strategies, but it still eludes many brands. During social media’s early stages, some enterprising fans even established brands’ social media presence before the companies themselves got around to it. After playing catch-up, more organizations now are embracing their social communities.

The media and entertainment brands represented on the panel, including WhoSay Media (celebrity publishing platform), DailyCandy (city guides discovery site), Wikia (Wikipedia’s sister site) and Crown Media Family Networks (Hallmark Channel), may have an edge, since they represent hot celebrity assets and focus on fun topics. Still, their tips for creating effective social communities apply across categories:

1. Pictures: “A few pics a week is the secret sauce for having a vibrant community. Our talent wants to be on Instagram”, said WhoSay Media’s VP of talent, Harvey Schwartz. For example, their client Danny DeVito posted amusing shots of his troll feet while sports stars Christiano Ronaldo and Mariano Rivera posed with each other and a certain Mick Jagger shared a photo taken while recording last summer in a Paris studio.

DailyCandy also uses Instagram, sending behind-the-scenes takes during photo shoots. Pinterest is their other favored visual platform. As editor Ashley Parrish said, “Pinterest is about finding hidden gems, since our readers are treasure hunters.”

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Roll Call: Young & Rubicam Chicago, Nimble, DailyCandy, and More

Young & Rubicam Chicago has appointed Bill Cimino as its new chief creative officer, succeeding Bob Winter. Mr. Cimino joins Y&R Chicago from DDB Chicago, where he most recently served as the senior VP-exec creative director and global creative director on McDonald’s. He also led DDB’s Capital One business and worked on other clients such as Anheuser-Busch, Discover Card, General Mills, Frito-Lay, State Farm and Sierra Mist. (AdAge)

Nimble has announced that Brandon Vallade has joined the Nimble team as vice president of engineering. Formerly vice president of technology at Fox Digital Media, Vallade will lead the expansion of the Nimble platform and its development strategy. Vallade brings highly scalable platform development experience to his role at Nimble, including 7 years at Fox leading the Digital Media team. He managed a group of 40-plus responsible for building and maintaining the web applications, web sites and mobile applications for the Fox Network Group digital properties, including FOXSports.com, FOX.com, AmericanIdol.com and others. (Release)

Alison Moore has been named executive vice president and general manager of DailyCandy. Moore joins from Home Box Office, where she was senior vice president, digital products. Effective November 1, she will report to Nick Lehman, president of digital for NBCUniversal’s Entertainment & Digital Networks and Integrated Media group, of which DailyCandy is a part. (Release)

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