We’ve got big news! A new fearless leader has joined the team. Welcome to the family Dale! http://t.co/pIrU67lWIJ
— M Booth (@MBoothPR) September 12, 2013
Prior to this move, Booth had run the company for 25 years after founding it in 1984; her official title will now be chairman, but she plans to maintain a “hands on” approach.
Bornstein brings more than 27 years of experience at Ketchum to her new role. According to The Holmes Report, she was chosen in part for “her work in developing the firm’s Mindfire program for crowdsourcing ideas from college students”; she and Booth will both report to CEO Tim Dyson of Next 15 Communications, which acquired the firm in 2009.
Ms. Booth says:
After 25 years of running this company it’s important to get terrific leadership like Dale Bornstein to come help the company achieve its next level. We need fresh thinking in an ever-changing landscape. We want to expand globally and Dale is in a perfect position to do that.