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Posts Tagged ‘Dallas Cowboys’

Dallas Cowboys Should Reconsider This London Social Media Strategy

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I am a proud Texan. I am also a (semi) proud Dallas Cowboys homer.

That said, Rich Dalrymple, legendary PR chieftain of the aforementioned football team, should really consider firing his entire social media team because digital campaigns are just not their thing.

This weekend, the Cowboys will “host” the Jacksonville Jaguars in London at the NFL’s international fun tour geared to broaden the horizons of the sport that stole England’s word. To celebrate the festivities across the pond, there needs to be a campaign, a party, a social media ballyhoo that will be seen stateside without question.

Whelp, touchdown!

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Papa John’s and The Cowboys Do ‘White Guys Rapping’

Today in Didn’t That Joke Get Old at Least Ten Years Ago News: The latest ad campaign for Papa John’s features Dallas Cowboys General Manager Jerry Jones rapping about pizza, and it’s every bit as bad as you’d expect. Our question: How does this spot benefit either the Cowboys brand or the Papa John’s brand? It seems like a clear case of the audience “laughing at you, not with you.” We could be wrong, but we’d rather not consider that possibility.