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Posts Tagged ‘Dallas Lawrence’

What’s Augmented Reality? And Other Mobile Topics

Don’t we already live in an augmented reality? Kind of, but our reality will get even more augmented said John Havens, EVP of social media at Porter Novelli, during this morning’s panel discussion on mobile marketing at the PRSA Digital Impact Conference.

According to Havens, “AR is the GPS of your life” that could possibly turn every landscape into a screen of information, promotions, and advertising. While he told the audience not to be scared, it seems like we’re voluntarily signing up for a life lived in The Matrix, which kind of rattles the nerves.

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B-M Announces New U.S. Digital Lead

Michael Bassik has been chosen to lead Burson-Marsteller‘s U.S. digital practice as MD and practice chair. He will be based in New York, reporting to Pat Ford, the firm’s U.S. president.

Bassik was previously SVP at Global Strategy Group, where he was a leader in the public affairs division. While there, he worked with clients including Google, Al Jazeera English, and O, The Oprah Magazine. Other prior clients include John Kerry for President, Hillary Clinton for President and Obama for America.

It was just announced that Dallas Lawrence has been selected as B-M’s chief global digital strategist. Like Bassik, Lawrence also has a strong public affairs background.

Lawrence Appointed B-M Digital Strategy Leader

Dallas Lawrence has been chosen as Burson-Marsteller‘s chief global digital strategist. He was previously MD of digital public affairs, a role he assumed in May 2003 when he joined the firm from Levick Strategic Communications. He was also a member of the comms team during the presidency of George W. Bush, serving as the director of the Office of Community Relations and Public Liaison for the U.S. Defense Department.

In his new role, he will report to CEO Mark Penn.

How Much Is a Facebook Fan Worth? Answer: You’re Asking the Wrong Question

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It’s a question being asked with increased frequency as of late: “How much is a Facebook fan worth?” or, “What is our investment in Facebook worth?”

Several companies, notably digital consulting shops Vitrue and Syncapse have released their own studies, which attempt to put a dollar value on a Facebook fan. Vitrue says a fan is worth $3.60. Syncapse says $136.

Do these numbers matter, or are they missing the boat entirely?

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PR Pros To Facebook: Washington Post Good Choice For CEO Op-Ed


Facebook CEO Mark Zuckerberg made perhaps his most public of statements today regarding recent concerns about the social network’s privacy settings: an op-ed in the Washington Post.

In the op-ed, Zuckerberg said the company “missed the mark,” regarding privacy controls, while adding, “We have heard the feedback. There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use.”

We asked several PR executives what they thought of the op-ed.

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Dallas Lawrence Joins Burson Marsteller’s Proof As Managing Director


First on PRNewser: Dallas Lawrence has been named Managing Director of Burson Marsteller’s Proof Integrated Communications.

Lawrence was previously Vice President and Global Practice Chair of Social and Digital Media at Levick Strategic Communications in Washington D.C.

He will report to Proof Integrated Communications Chief Executive Officer Jay Leveton.

“Dallas’ experience integrating social media, issue advocacy and crisis management will help us deepen our capabilities in these critical areas, which are increasingly determining the reputations and communications outcomes of corporations, associations and issue advocates today,” said Leveton in a statement.

RELATED: Burson-Marsteller Subsidiary Proof Digital Media Hires B.L. Ochman

The PR Takeaways From Obama’s Wall St. Speech


President Obama came to New York yesterday to speak in front of 700 political and business leaders on the topic of financial reform.

As Liz Moyer wrote in Forbes, “Goldman Sachs executives know how to put on a good PR show. They attended President Obama’s speech in New York on Thursday, much to the surprise of some, even though rivals steered clear.”

While PR agency owners debated this week on Goldman’s PR strategy and how “open” they should be moving forward, Obama said to the entire industry, “I want to urge you to join us, instead of fighting us in this effort.”

How does this change things and frame the financial reform debate moving forward?

“I thought he did a good job, but some of the language was pungent for effect. ‘Reckless practice rampant,’ ‘Financial weapons of mass destruction,’ ‘deviant,’ ‘highly leverage,’ ‘loosely monitored,’ etc. It remains to be seen how the bill looks after it gets done later this Summer. The fun is yet to come,” Scott Tangney, Executive Vice President at Makovsky & Company told PRNewser. Makovsky counts Citibank-Citicorp, JPMorgan Chase and Merrill Lynch as clients.

However, the New York speech is of course not the only place the Obama administration is getting out its message. As Dallas Lawrence, chair of the social and digital media practice for Levick Strategic Communications wrote:

For much of the last month, Obama’s digital team has engaged in a paid advertising effort that targets a variety of key search terms–such as “Goldman SEC”–on the leading search engine, and it has integrated that paid SEM initiative with numerous online campaign tactics.

Many of the financial PR executives we’ve spoken with agree that Goldman and other firms need to open up, but the question remains: just how much? “In general, Wall Street will be more focused on showing and telling how it helps Main Street. That been my recommendation for Goldman Sachs all along,” said Tangney.

Communicating the Fort Hood Shootings


Amid the worst shooting on a U.S. military base in history, the Pentagon, Department of Defense, Department of Homeland Security, and FBI face the challenge of balancing a public hungry for up to the minute news with making sure they always have 100% correct information.

This was the first major news event in which media organizations used Twitter lists to get the news out. The Austin American-Statesman was among the first to set up a list.

PRNewser spoke this morning with Dallas Lawrence, Chair of Social and Digital Media Practice for Levick Strategic Communications. Lawrence previously served as director of the Office of Community Relations and Public Liaison for the United States Department of Defense and also as spokesperson for Ambassador L. Paul Bremer and the Coalition Provisional Authority in Iraq.

We asked Lawrence what the chain of communication looks like internally in a crisis situation such as Fort Hood, now that multiple government agencies are involved. Based on his past experience, Lawrence said, “by now, you’re probably seeing communications fully coordinated by the Pentagon.”

In terms of communications tactics, Lawrence stressed that accuracy is key. “While you need to calibrate that response, you also need to get it right. You can’t fall victim to what some of the cable networks have fallen victim to, which is putting first story you hear you out there and then finding out it’s wrong. The military has found a very good balance between rapid response but also making sure they get it correct,” he said.

If anything, the military is best organization to handle crisis, said Lawrence. “One of the benefits the military has is having professional public affairs staff on every base. Some organizations may experience a crisis for first time, and don’t have people that have crisis reflexes. Every person in public affairs is an enlisted person that has experienced crises.”