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Posts Tagged ‘Daniel Craig’

Celeb-Studded Anti-Sexual Assault PSA Should Be Powerful, but Feels Pandering

Steve Carell, Daniel Craig, Benicio Del Toro Join White House Push Against Sexual Assault - ABC NewsThe below anti-sexual assault PSA was unveiled by Vice President Joe Biden during a White House event that introduced new guidelines for college campuses to help curb sexual assaults.

Biden’s speech was poignant and on-point, addressing many of the most difficult issues facing victims of sexual assault. He slammed the tendency of people investigating such crimes (especially on campuses) to “re-assault” victims by insinuating they were responsible for what was done to them and calling into question the victim’s actions, while giving the perpetrator the benefit of the doubt.

“We almost always ask the wrong questions when it comes to sexual assault,” Biden said. “We continue to ask questions like ‘What were you wearing? What did you say? What did you?…The real question is what made him think that he had the right to do what he did?” He added that there needs to be a clear message that there are no extenuating circumstances when it comes to rape. “No means no, whenever it is stated,” he said.

This is a vitally important issue facing our society, and the need for influential people to help guide this national conversation in the right direction is paramount.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Early Marketing for ‘Skyfall’: Adele’s Theme Leaks

Much has been made of Adele‘s classic, soulful, 60′s-style vocals and their matching fashions. Now her sound and look are exactly where they belong — on the arm (well, okay, soundtrack) of a certain BondJames Bond.

Sony has officially confirmed that the singer recorded the theme song for the upcoming flick, “Skyfall”. The tune, which shares the film’s name, will make its official debut on Oct. 5 at the oh-so-clever hour of 0:07 a.m. London time on a date that also happens to be the 50th anniversary of the Bond franchise.

But if you simply can’t wait ’til Friday, fret not–the song has received some early spins (and a marketing push) thanks to the following 90 second teaser leak:

Pretty much pitch-perfect if you ask us, but the singer was wary of the pressures involved in creating an iconic Bond song.

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Britain Finds Novel Ways to Bond with Global Audience

London’s 2012 Olympic Games may have inspired love at first sight among the viewing public and attendees, but from a marketing communications standpoint it’s been a long, drawn-out courtship.

“We’ve been preparing for the Olympics since 2005. To inspire visitation, our strategy has been to socialize the travel experience and centralize content to support marketing and PR,” says Karen Clarkson, VP North America for VisitBritain. She spoke at the Association for Travel Marketing Executives’ Marketing Issues Forum on Thursday in New York, discussing her company’s Olympics efforts and plans for the next James Bond movie, Skyfall.

Britain has enjoyed extended time in the public spotlight this year, from the Queen’s Diamond Jubilee celebration in June to the Olympic Games in July, the Paralympics in August and London’s Fashion Week in September. As Clarkson noted, “It’s been an opportunity to influence information about London and beyond, and not limited to sports related content. For the Olympics, we established digital content partnerships with NBC, Yahoo, The Travel Channel, The Wall Street Journal, USA Today and Travel & Leisure magazine.” She said that these partnerships helped the company generated $600 million worth of earned media impressions.

While partnership marketing plays a key role in VisitBritain’s operations, “social is at the heart of everything we do,” Clarkson explained. She described a unique pre-Olympics project in which Britain worked with the U.S. Olympic Committee to “engage athletes and have them experience Britain firsthand before the Games.” They selected and sent seven American Olympics athletes to Britain in the fall of 2011 “to showcase the destination from a U.S. perspective and to appeal to a younger demographic.” The athletes generated visual content as they interacted with their fan bases on Facebook and Twitter.

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James Bond to Drink Heineken, Would Rather Have a Martini

Daniel Craig, the latest actor to play James Bond, has called the partnership with Heineken “unfortunate,” but says he understands that the financial demands of a big movie require product placement. Not exactly a ringing endorsement for a sponsor that could be paying as much as $45 million for the privilege.

“This movie costs a lot of money to make, it costs nearly as much again if not more to promote, so we go where we can,” Craig told Moviefone.com.

Ad Age first reported that Heineken signed on with the latest Bond movie, Skyfall, which will be out November 9. Bond will sip the beer in at least one scene of the movie, appear on packaging, and will be in an ad. CMO Lesya Lysyj says the partnership is “a perfect fit” despite the fact that Bond is known for drinking his martinis “shaken, not stirred.”

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‘The Muppets’ Parody Trailer: Loud Music, Jason Segel, In Your Face!

The Muppets have masterfully parodied the trailer for the very grim-looking David Fincher version of The Girl With the Dragon Tattoo, injecting the cheerful faces of Jason Segel, Kermit the Frog, and Amy Adams in place of Dragon Tattoo‘s Daniel Craig, Rooney Mara, and various creepy folks skulking around in the icy tundra. THR brings up the fact that Dragon Tattoo is an R-rated movie and The Muppets is family fare. Thoughts?

The actual Girl With the Dragon Tattoo trailer is after the jump. I had the chance to see it on the big screen last night before watching Contagion (a very excellent, very scary movie); it’s both over-the-top and jarring. After the initial shock and awe of the clip, there was the hum of audience reaction and a few jittery laughs. But it also does the job. I’ll be watching this movie when it comes out around Christmastime. Happy holidays.

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