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Posts Tagged ‘Dannon’

Peters Moves from Edelman to Ogilvy

In a surprise get, Ogilvy PR announced today that Susan Peters has joined the agency’s Chicago office as executive vice president of consumer marketing after a stint at Edelman.

Peters began her new role on Tuesday, September 4, reporting to executive vice president and consumer group director Liz Van Lenten. The part she plays in company operations will be twofold: She will provide counsel to existing clients while seeking “new business development opportunities.” She will also expand the “agency’s Midwest presence in the consumer space.”

Peters, of course, has a long history in the PR industry: Read more

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Dannon Pitch Gets Stung by FTC

For a couple of years now, we’ve been listening to Jamie Lee Curtis tout the digestive benefits of eating Dannon‘s Activia yogurt. Well, no more.

The company has to pay $21 million in settlements following the FTC ruling that Activia’s promise to relieve “occasional irregularity” was misleading, Slate’s XX Factor blog reports. The regulators also had a problem with the claim that the DanActive yogurt drink could prevent colds.

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