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Posts Tagged ‘Dave Armon’

Prudential Comms Chief Steps Down After 20+ Years

bobby dToday in End of An Era news, Bob DeFillippo, chief communications officer with Prudential Financial, is retiring after more than 21 years with the company.

The company’s press release has a lot to say about the career of DeFillippo, a true industry veteran who teaches at NYU and currently serves on the boards of both the PRSA and the Arthur W. Page Society (where he’s a treasurer and a member of the Executive Committee). In short, he is one of the few remaining members of the Old School.

From Vice Chairman Mark Grier:

“Bob has led the company’s internal and external communications during some of the most significant events in the company’s history, including its demutualization, the financial crisis and the company’s expansion into key international markets.”

The most interesting part about the announcement, though, is that Prudential will not (technically) replace DeFillippo.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

4 Experts on the Future of ‘Corporate Journalism’ and Sponsored Content

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One of this week’s most interesting stories came via David Carr of The New York Times. In “Journalism, Independent or Not,” he addressed the rise of brands or corporations that want to make their own news, be it through sponsored content written by someone else or “outlets” created and managed by the companies themselves.

In this case, the site was created by Verizon and its advertising agency — but Chevron recently received a bit of heat for doing the same sort of thing.

As the journalistic discipline continues to struggle, more and more businesses are attempting to control or, at least, contribute to the larger conversation by creating their own stories. And many PR firms have launched content creation shops to better serve such clients (Edelman’s Creative Newsroom is a good example).

But how can these companies create real value by achieving a balance between paid promotional materials and real, substantive news?

We asked four industry experts for their takes on the trend.

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Roll Call: Brand.com, Waggener Edstrom, DKC PR, and More

Dave Armon, friend of the site and president of monitoring software provider Critical Mention for the past three years, is now president and CEO at Brand.com, a maker of content marketing software for both brands and publishers. President and founder Michael Zammuto is heading back into the startup space with a company called Cloud Commerce. Armon will focus on growing the company, whose offering he described to PR Week as “paid earned,” adding that “nothing like that exists today.” O’Dwyer’s notes that the company is in the process of unveiling a service “allowing brands and PR firms to commission reporter-written articles.” Armon is a reporter turned executive who spent more than two decades in various roles at PR Newswire earlier in his career, rising from bureau manager to COO. (We just hope he continues to leave the occasional comment on this blog.)

Waggener Edstrom announced the hire of two new executives in an expansion of its tech and digital teams. Emily Benning joins the team in Seattle as director of social and digital strategies; she will oversee North America account teams and clients while helping to drive “internal digital education initiatives.” Benning previously spent more than eight years at digital agency Razorfish, where she served as account manager and, most recently, associate director of advertising services. She will report to VP of social/digital strategies Matt Haynes. Marisa Hagerman joins the agency as a digital account director in its San Francisco office. Hagerman, who spent several years working in accounts at Allison+Partners and most recently served as PR principal at IT provider EMC, will report to SVP/GM Lisa Allen.

As reported in Capital New York yesterday, former Huffington Post PR lead Mario Ruiz is heading back to DKC PR. Ruiz, who led communications at Arianna Huffington’s venture before starting his own firm and w0rking with media outlets like Business Insider and Complex. Ruiz worked at DKC before joining HuffPo in the halcyon days of 2007, working in media relations for more than five years. In explaining the hire, DKC writes, “”Mario has developed a strong reputation in digital, which is why he’ll be a great addition to our media and tech practices.”

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Durex on Rumored ‘Pumpkin Spice’ Condom: No Comment

Happy Monday! It’s now unofficially Fall, which means you’ll see the word “pumpkin” trotted out even more often than the phrase “Apple product launch” this month.

Brands like Starbucks do not seem to have heeded the “enough with the pumpkin stuff!” warning; as friend of the site Dave Armon of Critical Mention wrote in one of those rare comments worth reading:

“Like it or not, Starbucks is killing it with this story. We spotted 75 airings on U.S. TV and radio stations today, through 5:45 p.m. ET. Personally, I’ll wait until I can see my breath before ordering anything pumpkin flavored.”

This point goes a long way toward explaining why Durex and its PR AOR Virgo Health refused to give Quartz a definitive answer on the most absurd trend to emerge from Twitter this weekend:

If it’s real, the client wins. If it’s fake, the client still wins. Why stop the world from wondering?

For the record, we’re leaning strongly toward fake and 100% unearned.

UPDATE: Yes, everyone was right. Durex’s statement to BuzzFeed:

“We can’t claim this one, but we do love it when people spice it up in the bedroom.”

See why they waited, though?

The (Other) Real Top 14 PR Twits to Follow in 2014

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They’rrrrrrrrre Baaaaaaaaack!

ICYMI: PRNewser rang in the New Year with a list of the people we considered the Real Top 14 PR Twits to Follow in 2014.

It was, by all accounts, an “astonishing” list whose members’ follows “rocketed” toward the stratosphere (See what a PRNewser stamp of approval can do?). Anywho, that list was very difficult to finalize because we wanted to maintain the numerological alliteration—14 and 2014, for those scoring at home—so we had to get picky and put on the cap. Nothing personal if you were excluded; we’re just OCD like that.

Whelp, after reviewing our rules for what makes a “real PR twit” and realizing how many social media studs we couldn’t put on our initial list because numbers, we threw caution into the wind and decided to write a sequel. So, break out your Twitter feed and get ready to follow everyone on this “hotly anticipated” follow-up.

Here are the other 14 Twits for your review, flacks.

Enjoy…

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Critical Mention Reporting from the PRSA Conference

Critical Mention has been conducting a series of interviews from the floor of the PRSA International Conference, taking place through tomorrow. Starring the company’s new president, Dave Armon, guests cover a wide range of PR personalities including Ketchum‘s president Rob Flaherty and Jack O’Dwyer. We’ve attached a clip with MaryLee Sachs, former Hill & Knowlton head and author of the new book The Changing MO of the CMO. Other videos are available here.

Roll Call: NIRI, APCO, a Culinary Alliance, and More

Gail Simmons is the first client for the allied Wagstaff Worldwide and True PR. Photo: Tina Rupp

The National Investor Relations Institute (NIRI) has elected Derek Cole the 2012 chairman of the organization’s board of directors. Cole is the VP of IR and corp comms for ARCA biopharma. He succeeds Douglas Wilburne, VP of IR at Textron.

Dave Armon has been appointed president of broadcast monitoring and analysis provider Critical Mention. Armon spent 20 years with PRNewswire, last serving as president and COO. Since leaving that company, he’s worked with Context Optional, dna13, and other companies.

APCO Worldwide has added Christopher McCannell as VP in its Washington D.C. office. McCannell was most recently VP of government affairs at Ameriprise Financial and previously served as chief of staff to Democratic Rep. Michael E. McMahon (N.Y.). APCO also has a new senior advisor in the healthcare practice. Bronwen Kaye is the former senior director of government affairs at Pfizer.

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Roll Call: Ogilvy, Edelman, APCO, and More

Ogilvy PR has appointed Jason Stolarczyk as SVP and Shelley Risk as VP of the firm’s Western US technology practice. Stolarczyk has 15 years of PR experience, including recent work with IBM and Microsoft. Risk was most recently with Horn Group, responsible for the consumer technology/Web 2.0 practice and social strategy content development for the firm.

Ethan Riegelhaupt has joined Edelman as SVP for corporate and public affairs. Previously, he was VP of speechwriting and internal communications at The New York Times Company. He will specialize in executive speechwriting, employee engagement, public affairs and crisis comms.

Lorie Fiber has joined Weber Shandwick as EVP and GM of Southern California operations, beginning October 13. She will be based in Los Angeles and report to North American president Cathy Calhoun. Previously, Fiber was an EVP at Edelman. Read more

Seth Meyers Makes Fun Of Social Media

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Saturday Night Live‘s Seth Meyers had a room full of New York digital media types laughing hysterically last night at an event hosted by social marketing company Buddy Media.

We transcribed some of Meyers’ social media zingers. Jokes after the jump.

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Former PRNewswire President Dave Armon Joins Context Optional

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Former PRNewswire President Dave Armon has joined social marketing company Context Optional vice president of strategic services. The company is a “preferred Facebook developer” and concentrates mostly on marketing solutions for the Facebook platform.

Armon told PRNewser in a phone interview today that this is his first operating role since PRNewswire. “Brands spent a lot of time experimetning on Facbook in 2008 and 2009 and the timing is great” for the company, he said.

The new position involves working with brands and their agencies and “making sure they’re abiding by best practices on Facebook.”

“I’m not attacking the heaviest issues on the planet right now but I’m having a lot of fun,” he added.

Armon joined “reputation management and media monitoring” company dna13 as vice chairman in October 2009, and will retain his seat on that company’s board.

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