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Posts Tagged ‘David Beckham’

David Beckham: Covered or Uncovered? Fans Can Now Vote for Ending of H&M Underwear Ad

We recently brightened your day and renewed your hope for the future by telling you that David Beckham would be appearing on your TV screen in his H&M skivvies sometime during the Super Bowl. The first interactive spot of its kind, the ad will allow owners of Samsung Smart TVs to purchase underwear with a few clicks of their remote controls. But if you don’t have a Smart TV, fret not; the ad just got a bit interactive for you, too–albeit, still not in quite the way you’re probably hoping.

H&M announced that, starting today, fans can vote on the ending of the commercial, directed by action movie maker Nicholas Winding Refn. There are two potential endings, tantalizingly titled #covered and #uncovered, and you can vote for your favorite on the retailer’s website.

Fair heads-up: If your initial instinct is to vote “uncovered,” you should know that, after checking out the website, I found that (of course), the super-provocative words actually have little to do with the soccer star’s stage of undress; he is, in fact, in his underwear regardless (cue collective sigh of relief). Plus, even if that were what we were voting for, after watching the teaser (below), I have to admit that he looks so damn good putting his shirt back on, I’d be happy either way.

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Super Bowl Highlight: Buying David Beckham’s Underwear With Your Remote

David-Beckham-launches-hi-007

At some point during this year’s Superbowl, David Beckham will appear on your screen in his underwear.

Do I have your attention?

Good, because for those of you with a Samsung Smart TV, it gets even better — thanks to the first television spot of its kind, you’ll actually be able to interact with what you see on screen…albeit, probably not in quite the way you’re hoping.

While Beckham models H&M‘s underwear line during the retailer’s Superbowl ad, presumably-hypnotized viewers will be able to purchase the product (the underwear, not the model) by using their remote to navigate a pop-up menu that will appear on the side of the screen.

But in a world of insta-purchases being made on mobile devices all the time, is there a place for interactive TV ads? Mike Fitzsimmons, CEO of Delivery Agent, the agency behind the ad, certainly seems to think so. Read more

H&M To Take U.S. By Storm With Beckham Underwear Ad

This morning, we had a link to the story about David Beckham’s Super Bowl underwear ad for H&M. Now we have video.

Beckham collaborated with H&M on a line of underwear, which will be launched with a smoking clip of the international soccer superstar doing his best D’Angelo impersonation.

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Sports Stunts Mix Viral Video With Advertising

This new viral video from Pepsi (h/t to PR Daily) turned up on the Pepsi YouTube channel late last week (it’s already gotten more than 1.5 million views) with an invitation to viewers to check out the Diet Pepsi Facebook page for “more behind the scenes action” from Beckham’s advertising shoot for the soft drink. Clever way to drive traffic. And David Beckham is quoted saying that the stunt was real, so there’s the residual media coverage that also came with the clip.

The video follows in the footsteps of last year’s Gillette viral video starring tennis champ Roger Federer, who, while filming an ad for the company, smashed bottles off of the head of a crew member. Pepsi one-ups Gillette by actually having Beckham drink a Pepsi on-camera.

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