Posts Tagged ‘David Brain’
Yesterday, we highlighted agency rankings — by revenue — posted by David Brain, President & CEO Edelman Europe on his blog. A number of agency spokespeople commented to PRNewser on the figures.
Today, Advertising Age posted their own PR agency rankings by revenue. Both lists are estimates, as the holding company firms don’t disclose their financials.
Interestingly, AdAge‘s numbers put Edelman in a better position than Brain’s numbers. Edelman is number one on the AdAge rankings with $440 million in global revenue, while on Brain’s list the agency is number two with $448 million in revenue.
Brian’s numbers are off a whopping $100 million for Weber Shandwick, according to AdAge. His list has Weber at number one with $460 million in revenue, while Adage has the agency at number four with $360 million in revenue.
The responses from agencies keep coming in. Kevin Bell, regional president at Fleishman-Hillard said in a comment on Brain’s blog post, “Your post is a monument to wishful thinking. On a GAAP accounting basis, I can assure you both Edelman and Weber, based on your numbers, are in our rear view mirror.” Bell did not disclose Fleishman’s revenues.
A Hill & Knowlton spokesperson today dismissed the rankings to PRNewser as “a lot of number talk,” but stressed, “nothing can be validated” due to agency policies.
The H&K spokesperson did say, “the numbers are not accurate, and we are larger than Edelman outside of the U.S.”
We’ve posted AdAge‘s full rankings chart after the jump.
How much money do the big, holding company-owned PR agencies make? It’s a question many in the industry want to know, however the firms don’t report their revenues, citing Sarbanes Oxley and company policies.
David Brain, President & CEO Edelman Europe, has taken matters into his own hands, and posted the following revenue breakdowns on this blog:
° Weber Shandwick-$460 million-down 7%
° Edelman-$448 million-down 2% from $456 million
° Fleishman Hillard-$425 million-down 15%
° Burson Marstellar-$325 million-down 7%
° Publicis-MSL-$300 million-down 15%
° Ketchum Pleon-$300 million-down 7%
° Ogilvy-$225 million-down 9%
° Hill & Knowlton-$200 million-down 8%
° Porter Novelli (down 25%) and Golin Harris (flat)-$125 million
° Cohn & Wolfe/GCI-$120 million-down 7%
How did he come up with these figures? “Our sources for the table include bar room tittle tattle, holding company financial reports, analyst reports, client comments and the insights of employees we have hired from our competitors,” he wrote.
Take that as you will. We reached out to firms on Brain’s list, to get their take on how accurate these numbers are.