We’re guessing someone at the Syfy Channel dropped the word “synergy” at a recent strategy meeting. Why else would NBCUniversal’s quirky cable brand invest $105 million in Defiance, a TV series and accompanying video game package? This the same channel responsible for Sharktopus and Dinocroc vs. Supergator, right?
David Howe, Syfy president, explains that the effort is leveraging the technology behind the idea of “true transmedia,” an ambitious and collaborative concept that could only come to you via the people who brought the world the fine feature films mentioned above. Defiance the game will develop alongside plot developments on the TV show–and the game’s environs will change in conjunction with the evolving world in the series.
The show’s pilot will air on April 15 and the video game will hit stores on April 2, allowing enough time for fans-to-be to familiarize themselves with the multi-player shooter platform. Both narratives involve aliens and alien cross breeds, though the game is set in dystopian Los Angeles and the show takes place in St. Louis (so much for consistency).