Death is serious business. So any brand that becomes part of a funeral has clearly made an impact on someone‚Äôs life–for better or for worse.

Now the public must decide how it feels about Burger King being part of the funeral procession and burial ceremony for David Kime Jr., who died recently at the age of 88 in Pennsylvania where he lived (and regularly ate WHOPPER JRs). In fact, Mr. Kime was such a loyal fan that his local BK made 40 of the sandwiches for his funeral procession, including one that was set on his coffin and lowered into the earth where it will presumably sit unchanged for thousands of years.

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