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Posts Tagged ‘David Kirkpatrick’

‘Facebook Effect’ Author Discusses Movie and Company’s Prospects

Left to right: David Kirkpatrick and Adweek's Brian Morrissey Photo: Nancy Lazarus

David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That is Connecting the World, offered his views regarding The Social Network as well as the future of Facebook during a lively discussion with Brian Morrissey, digital editor of Adweek, at Adweek’s Social Media Strategies conference in New York on Wednesday.

While The Social Network was not based on his book, Kirkpatrick summarized his reaction by saying, “I liked it as a movie, but not as history. Aaron Sorkin acknowledged that he invented some characters and situations for the movie.”

Kirkpatrick added, “Mark Zuckerberg is not as vindictive a person as he is portrayed in the film. It’s a shame that young people will see the greatest entrepreneur of this era, but along with those distortions.” Overall however, Kirkpatrick believes that the movie is good for Facebook, since “it turned Mark Zuckerberg into a global celebrity.”

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How And Why Facebook Hired Its First PR Chief

copy-of-chris-hughes-small.jpg’s editorial department received an early copy of The Facebook Effect, David Kirkpatrick‘s book that takes an inside look at Facebook.

In an interesting tidbit, we find out about how and why Facebook hired its first spokesman in the social network’s early days.

Writes Kirkpatrick:

[Facebook CEO Mark] Zuckerberg hated doing interviews and talking in public, but he gave the Stanford Daily a lot of time.

He didn’t want to do many interviews like that in the future.

The newspaper at every new school seemed to want to talk to him, and the guys were planning to add a lot of colleges. So shortly thereafter, Zuckerberg recruited yet another likely prospect, his own roommate, Chris Hughes. Hughes became TheFacebook’s official spokesman.

Of course, Hughes eventually went on to be one of the main drivers behind the Barack Obama presidential campaign’s online organizing. He also briefly worked for Fleishman-Hillard owned media consultancy GMMB, and has since formed a “web-based philanthropic venture”

You can hear more about the forthcoming book when it’s author, Kirkpatrick, will be interviewed on our video interview show Media Beat in mid-June.