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Posts Tagged ‘David Krejci’

Weber Shandwick EVP Offers Three Tips for Good Storytelling

Last week, Weber Shandwick introduced a new “storytelling system” that will act as a framework for distributing content in the appropriate format to the right destinations. “Content Fusion” comes with its own website, white paper, and video to explain the method behind the madness.

It’s not just Weber that’s focused on the art of telling a good story. Lots of PR pros tell PRNewser that having a good story to tell and telling it well are a big part of their job.

We asked David Krejci, EVP of digital communications at Weber Shandwick, three questions via email about Content Fusion and the elements of a good story.

Check out the Q&A after the jump.

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Ring the Alarm! Weber Shandwick Launches Crisis Simulator

Tippi Hedren under attack in 'The Birds'

This sounds intense: Weber Shandwick has introduced FireBell, which simulates in real-time what it’s like to be “under attack” in social media. The application was designed by Weber and mimics a social media crisis in Facebook, on YouTube, and in other platforms.

A drill team comes up with a scenario and creates offline versions of the client’s social media pages as well as critical blogs, Facebook “anti-fan” pages, and other outside social media sites. During the drill, the crisis unfolds and the client experiences the communications that would occur in a real crisis.

“How a company responds to a crisis in today’s social environment is vastly different than even the recent past; a formal statement to the press no longer suffices. It’s about a living dialogue with a company’s constituents,” Weber’s SVP of digital communications David Krejci said in the statement announcing the new service.