Yesterday, Penn State University announced that it had hired two firms —  Edelman and La Torre Communications, a Harrisburg, PA-based firm — to aid in continuing transparency efforts. According to La Torre founder David La Torre, a primary goal of the work will be “improving relations with local and state media.”

Since news broke in November of child sex abuse allegations against one of the University’s former assistant coaches, Jerry Sandusky, it has been in the media spotlight.

“We’ve been given an overarching directive from the University,” La Torre told us in a phone call this morning. “We’ll be dealing with any information from the University related to substantive issues the University is facing.” Those issues, La Torre continued, “need to be relayed to the community in a timely manner.”

The community includes everyone from parents and faculty, to students and other members of the public.

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