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Posts Tagged ‘David Plouffe’

Post-Election: Where Will the Big PR Talent Land?

We’d like to take a moment to return to a great piece posted on Ad Age earlier this week about the post-election scramble for top PR talent in politics.

There’s no doubt that elections often attract the sharpest of the communications bunch. This may have something to do with the fact that campaigns—especially presidential campaigns—also draw from some of the country’s biggest bank accounts.

We’ll let MWW CEO Michael Kempner explain it:

“There’s no better training than a campaign. They’re working under pressure, unforgiving deadlines, speaking to diverse audiences and seeing the media impact with real consequences in every program they execute.”

This makes perfect sense. Who has better experience working with media outlets and personalities across the country (and the world) than the veterans of political campaigns? Of course they’re hot commodities.

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What’s a Presidential Debate Worth, Anyway?

You’re probably aware that the first debate of the 2012 Presidential election takes place tonight. We know, we know–you can’t wait to hear more about this incredibly exciting race, right?

Well, we’re going to ask the question anyway: What’s the real PR value of a debate? We can’t imagine that too many voters would honestly describe themselves as “undecided” at this point, but an estimated 50 million people will watch the events live—and an audience that big has to be worth something, right?

Maybe not. New Jersey Governor Chris Christie recently predicted that the debates would be a “game changer” for challenger Mitt Romney, but the general consensus holds that the overall influence of these events (which are heavily scripted, despite what they all tell us) is negligible.

Candidates love to play along. In fact, the most irritating element of the debate build-up is the lowered expectations game in which each candidate tries to convince the news media and the public that his or her (okay, his) opponent is a master debater who may well triumph—although it won’t matter in the end.

This is why President Obama recently rated his own debate skills as “okay” while veep nominee Paul Ryan called him “a very gifted speaker” and an “experienced debater”. Obama’s spokesman David Plouffe followed by saying that Mitt Romney has “…prepared more than any candidate in history. And he has shown himself to be a very, very good debater through the years.”

Geez, we get it—you can all be very annoying!

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Is Robert Gibbs Headed Towards a Promotion?

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That’s what the Washington Post‘s Jason Horowitz hints at in a lengthy profile of the White House Press Secretary today.

Gibbs is one of the three advisers closest to the president, along with presidential campaign manager David Plouffe, and senior strategist David Axelrod. With Axelrod potentially heading off to run the re-election campaign, the door would be open for Gibbs to step up into a new role.

On potentially leaving the Press Secretary position for that of senior adviser:

Gibbs is too discreet to say which job he prefers, but it’s not hard to figure out. Listen to the press secretary talk about the media as a predictable, hyperventilating rabble obsessed with access and covering “everything as make or break,” or observe his frustration percolating in the briefing room.

On who could succeed him:

While deputy press secretary Bill Burton is being groomed for Gibbs’s job, and other Democratic communications specialists, such as Brad Woodhouse at the Democratic National Committee, are considered potential successors, none has Gibbs’s authority.

Certainly, the role of press secretary is tireless, and often thankless — at least outside the administration. But like a good PR pro, Gibbs wouldn’t entertain any ideas of a job move. “I think if you were to look forward a year, I expect I will be where I am,” he told Horowitz.

SS+K Adds New Execs, Obama Campaign Vet

NYC-based agency SS+K added to their executive team today with the appointment of Jennifer Steele as Vice President, Director of Creative Production and Operations and Mike Moffo as Vice President and strategic consultant.

Certainly of note is Moffo’s previous position: National Director of Special Projects for the Obama campaign, where he advised Obama Campaign Chairman David Plouffe, and National Field Director Jon Carson on “technology and served as liaison for online advertising efforts,” according to the release.

Current SS+K clients include The Bill & Melinda Gates Foundation, Blue Cross Blue Shield Association, Lance Armstrong Foundation, UN Foundation, Strong American Schools, Citibank, msnbc.com and Gap.

RELATED: Facebook Founder (and Obama Campaign vet) Chris Hughes to GMMB (Fleishman-Hillard)