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Posts Tagged ‘Deadspin’

Former Punter Chris Kluwe Sticks His Foot in the NFL’s A**

Kluwe on Ellen

Because a picture of Kluwe giving the NFL Commish the middle finger would have been too easy

Ever heard armchair quarterbacks or those fantasy guys who forsake family and country for a good six hours every Monday night at the local wings and beer joint call punters “uncool,” “wimpy,” or even “not real football players?”

Of course you have. To wit, I challenge those dudes to give former Minnesota Vikings punter Chris Kluwe a call and tell him that. There is no question his latest actions to take on the evil empire known as the National Football League are nothing but “tough.”

ICYMI: Kluwe was the Vikings’ punter from 2005 to 2012. While he was only a decent “foot” in the league, he was known for one thing in particular—his ardent support for gay rights. When he was cut, Kluwe always said that he would write about his experiences.

Whelp, he did and the NFL is still asking itself how to spell “h-o-m-o-p-h-o-b-i-a.”

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Top 10 Social Media Wins of 2013

Next round of likes is on us

The next round of “likes” is on us…

We already shared the worst of social media in 2013, so here’s to the best…or at least our own approximation of it.

OBVIOUS DISCLAIMER IS OBVIOUS: Yes, this list is highly subjective and you’re going to see some repetition/glaring omissions. But such is the nature of year-end clickbait, no?

Here, then, are the stories that demonstrated what social media meant to us and our industry in 2013.

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Katie Couric Scores Manti Te’o Interview (They Share a Publicist, BTW)

Katie Couric Manti Te'o InterviewSo Manti Te’o, who most Americans believe to be a big old liar, visited Katie Couric‘s office for his first official post-scandal interview, set to air tomorrow. While we’re interested in the fact that he admitted to “briefly” lying about the fake dead girlfriend hoax for six weeks after learning that he’d been duped (yeah right), we’d like to examine the “Inside PR” aspects of the story.

We love Katie and all, but no one would call her a sports journalist–and we don’t feel like the scandal is quite big enough to justify a trip to Oprah-land (though the Te’o family apparently considered Oprah and Dr. Phil before settling for Couric). So how did she score this top interview? Well, the fact that the two parties share a publicist certainly didn’t hurt. That’s right–Matthew Hiltzik of Hiltzik Strategies (MediaBeat interview after the jump) now performs crisis comms/damage control duties for both Couric and Te’o, so it shouldn’t come as a surprise that Te’o chose Couric over both Oprah and ESPN.

Is this standard operating procedure? Or does it raise even more questions about the players involved in this sordid tale?

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Deadspin Shows Donald Trump the New Way to Do PR

Sports blog Deadspin received far more attention than usual this week thanks to its blockbuster reporting on the Manti Te’o fake girlfriend scandal/PR stunt (we still think he’s full of it, but time will tell).

In fact, the article even got a bit of unsolicited praise from everyone’s least favorite hair-challenged blowhard, Donald Trump. And Deadspin used the opportunity to demonstrate its own frank version of public relations:

Deadspin Donald Trump

Well then! Of course, this quickly inspired Trump to rethink his opinion of the site and the people who run it:

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PR Disaster: Notre Dame Star Manti Te’o's Fake Dead Girlfriend

Mani Te'oIt was every sports journalist’s dream story: Promising college senior, Heisman trophy runner-up and near-certain first round NFL draft pick Manti Te’o suffers the deaths of his grandmother and his beautiful, supportive girlfriend within 24 hours–just before dominating the field in his team’s upset victory and continuing his streak as one of the nation’s most promising college football players. His heartbreaking tale of grief and victory quickly spreads beyond the world of sports.

One problem, though: it wasn’t true.

Deadspin broke the astonishing story yesterday as a web of complex lies promoted by some of our most respected publications began to unravel and the damage control campaign began.

A summary for those who haven’t been following: Manti Te’o is a gifted football player and devout Mormon from Hawaii who claimed, via his Twitter feed and various public statements, to have developed a relationship with a woman known as Lennay Kekua who he supp0sedly met after a 2009 game between Stanford and his team, Notre Dame. She had a Twitter account with which Te’o frequently interacted, expressing his love and encouraging his fans to follow her sister (both fake accounts were later deleted).

Then came the news that, right after the (real) death of Manti’s beloved grandmother last September, Kekua passed away from leukemia approximately a month after suffering a serious car accident. Manti doesn’t attend her funeral because she had insisted that he not miss a game. South Bend Tribune fleshed out the story through interviews with Te’o before Sports Illustrated, ESPN, CBS, the New York Post, The Associated Press and pretty much everybody else in the media world reported on it. Someone set up a charity in Kekua’s name. Manti Te’o was an American classic: the tragic hero.

And then things began to fall apart.

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PA Governor Sues NCAA Over Penn State Sanctions

Pennsylvania Governor Tom Corbett at Penn StateThe Penn State scandal was, without a doubt, one of the most important stories of 2012; the case certainly provided firms representing the university with one of their toughest PR challenges.

We thought the case had more or less resolved itself, but this week brought some surprising news: Pennsylvania Governor Tom Corbett–a rising political star–filed a lawsuit against the NCAA, calling its sanctions against the school and the Nittany Lions “arbitrary” and “unfair” and claiming that the association’s decision to render such a harsh judgment was nothing but a PR move designed to promote and enhance its own authority.

Publicity addicts accusing others of shameless self-promotion? Well, we never!

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Breaking PR News: Sports Is a Dirty Business!

Yesterday Deadspin ran an fascinating interactive Q&A session with “Anonymous PR Guy,” a representative working the wild world of sports who already wrote a couple of telling posts about why lying is part of his job description and the frankly weird relationship between pro athletes and the many, many women who like to chase them for some unknown reason.

We found a few telling takeaways hidden between lots and lots of boring questions about Lebron James:

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