The recent ratings results from a few notable TV shows are indicators of some surprising and not so surprising preferences among various demographics.
The Food Network and HGTV saw their ratings slip at the end of last year, indicating that core female viewers may be taking their eyeballs elsewhere. HGTV saw a 6.1 percent decline in ratings in the fourth quarter, and ratings for the Food Network in the 18-to-49 and 25-to-54 year-old age ranges fell nine percent last month.
The New York Post attributes the decline to a growing preference for “edgier culinary ‘reality’ competition shows.” A Scripps Network spokesperson (both are Scripps operations) said the ratings were so high in 2009 that the comparison is skewed.
While that’s happening, the TV show The Game made a comeback on BET after being canceled on the CW.