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Posts Tagged ‘Debra Lee’

Ratings Revelations: Food Network Down, ‘Skins’ Is In, and People Like ‘The Game’ After All

The cast of "The Game"

The recent ratings results from a few notable TV shows are indicators of some surprising and not so surprising preferences among various demographics.

The Food Network and HGTV saw their ratings slip at the end of last year, indicating that core female viewers may be taking their eyeballs elsewhere. HGTV saw a 6.1 percent decline in ratings in the fourth quarter, and ratings for the Food Network in the 18-to-49 and 25-to-54 year-old age ranges fell nine percent last month.

The New York Post attributes the decline to a growing preference for “edgier culinary ‘reality’ competition shows.” A Scripps Network spokesperson (both are Scripps operations) said the ratings were so high in 2009 that the comparison is skewed.

While that’s happening, the TV show The Game made a comeback on BET after being canceled on the CW.

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BET CEO Lee: Avoiding ‘Train Wrecks’ is Part of the New Brand Strategy

BET is busy trying to shake off negative talk surrounding the company, which has been accused of perpetuating stereotypes about Blacks and women with its programming, relying too much on music-related entertainment, and “selling out” following the Viacom purchase in 2001.

In today’s “So What Do You Do” feature, Mediabistro talks with BET chairwoman and CEO Debra Lee, who discusses the company’s brand strategy. Many BET programs are reality shows, which Lee says are “tricky.”

“The ones that do the best are the train wrecks and we try to stay away from that as we build our new brand strategy, where we’re trying to inspire and motivate folks,” she tells Mediabistro. There are also scripted programs in the works and Lee says there are fewer music videos on the air.

BET reaches 89 million households with news, entertainment, and more. Click here to read more from Lee about its brand and programming.