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Posts Tagged ‘Def Jam’

Russell Simmons’ ‘Harriett Tubman Sex Tape’ Apology Didn’t Go Over So Well

Def Jam founder Russell Simmons has become something of a PR/media man extraordinaire, what with his digital marketing “don’t call us an agency” company and his newly-launched YouTube channel All Def Digital. Seems like his team could sell water to a well, no?

Unfortunately, this week he chose what might have been the worst possible way to roll out his latest product: with a poorly planned satirical clip titled “ADD History: Harriett Tubman Sex Tape” which made light of some horrific aspects of life in the pre-Civil War United States.

In short, the Tubman character encourages a friend to hide in a closet and photograph her having “special time” with her slave master—evidence which she later uses to blackmail him. This quote from Clutch magazine explains why the clip angered everyone with an Internet connection on Wednesday:

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Affect’s ‘New York Job Project’ Turns the Application Process Social

Current PR students and recent college grads: are you stressed about turning your great internships into a full-time entry-level gig? Do you embody the phrase “shameless self-promotion”? Are you an expert in all things social media? (Come on, you know you are.) If you answered “yes” to any of those three questions, then you may be an ideal candidate for Affect PR‘s “New York Job Project“–a program designed to simultaneously encourage talented applicants and promote the firm itself by “crowdsourcing” the hiring process.

This all started more than two years ago when Affect, a small-ish Manhattan firm, started the “New York Intern Project” because, according to president and founder Sandra Fathi, they were “having trouble attracting interns in one of the country’s most competitive markets.”

Applicants’ resumes often boasted of college gigs with brands like MTV, Def Jam and Glamourbut Affect wanted to find dedicated public relations professionals. Affect’s b2b (that’s “business to business”) services are crucial to the industry at large, but they’re also not quite as flashy as those big names–so Fathi created the intern project in order to “make [the internship] more attractive to people around the country.”

A quick look at 2011′s entries will tell you that the project worked better than expected.

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