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Posts Tagged ‘Delta Airlines’

Delta Airlines: Now Boarding ‘H8GAYS’

H8GAYS-Delta-boarding-pass

Welcome to Crisis Communications 101, class. I’m your professor, Dr. SPW.

In today’s forum, we will explore the constant downward spiral known as the airline industry. You see, since the horrific tragedy of Sept. 11, 2001, all airlines were confronted with insurmountable obstacles to keep flying. There was national fear, distrust and avoidance of flight. Some flied for bankruptcy protection. Others went belly up completely. This brings us to Delta Airlines, which used to embody the endearing acronym “Don’t Even Leave The Airport.”

And now, that vitriol has come back, reared its ugly and may scratch its damn eyes out. Why? The real-not-photoshopped-amazing-to-hard-to-believe-that-was-coincidental-boarding-pass above is a good hint.

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Airlines Now Want You to Instagram Your Flight

Instagram users: what’s a more obvious photo subject than your brunch, your baby, your half-drunk friends or the landscape near your house at sunset? Apparently the answer is “views from a plane”, because today Digiday tells us that two airlines saw a big marketing opportunity in new FAA regulations allowing for the use of portable devices throughout every flight.

Delta and JetBlue are both promoting the hashtag #below10Kfeet, the point being that pics taken below the clouds are a hell of a lot more interesting—and now you don’t have to wait until the plane hits the 10K mark to break out the iPhone.

Delta went more aggressive out of the gate, turning the tag into a contest in which the best photographer will win two first-class tickets to anywhere within the US. But we prefer JetBlue’s way of showing us why the development matters:

below10kf_2

It’s true! But don’t you dare try to raise the price on window seats…

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Will US Air/American Merger Help Solve the Industry’s PR Problems?

It’s done: American Airlines and US Airways have officially announced plans to merge, thereby creating the world’s largest carrier fit to compete with Delta and United (which went through mergers of their own in recent years). The newly formed super-airline will operate under the American name, and it will keep that brand’s awesome new logo.

Of course the merger is in the financial interests of all involved parties. But will it help them overcome the fact that the public hates them? We don’t think so. The Justice Department rejected the proposed US Air/United merger in 2001 because “it would reduce choice and possibly lead to higher fares”. Now try and guess what this merger will bring:

  • Service cuts (reduced choice)!
  • Fare hikes (higher fees)!
  • More add-on fees for checking bags, re-booking reservations, choosing seats, etc…

Sounds great, right? Of course, American will now have the advertising and PR budget of the biggest name in town. How should they spend it?

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PR Win: Gibson Replaces Guitar Destroyed on Delta Flight

Gibson GuitarsAs proud amateur musicians, we understand the importance of a treasured instrument–especially a premium electric guitar worth thousands of dollars.

Today we came across the story of a musician who nearly lost his six-string in transit and experienced two completely opposite reactions from the brands involved: Delta Airlines and Gibson Guitars. Can you guess who comes out looking better in this case?

Dave Schneider, who fronts a couple of bands we don’t think we’ve ever heard, always carried his 1965 Gibson (estimated value $10,000) onboard when flying because he didn’t trust others to handle it–and he was right to be worried. When Delta employees forced him to check it on a flight from Buffalo, New York to Detroit, he got paranoid and started filming with his iPhone as soon as the plane landed.

As you’ll see from this video, the guitar got stuck in an elevator at the airport, destroying the case and seriously damaging the instrument inside. Bad news.

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