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Posts Tagged ‘Dennis Crowley’

Foursquare 3.0 Is Here

Mashable gives us a thorough overview of the latest iteration of Foursquare, which includes a new Explore tab for recommendations, a partnership with Amex, and new deals features. The upgrades have happened on iPhone and Android devices with Blackberry coming soon. Foursquare founder Dennis Crowley gives readers of the company blog the lowdown in a lengthy post as well.

ReadWriteWeb digs into the new Merchant Platform. Sports Authority, H&M, and Coffee Bean are among some of the vendors who have signed on already. And notes that the upgrade has launched just in time for SXSW.

Have you tried it out? Let us know what you think.

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Kaplow: “Not Everyone is on Foursquare to Get a Badge”

We met with Kaplow president and CEO Liz Kaplow this morning and talk turned to Foursquare. (Kaplow is the company’s AOR.)

Yesterday, we wrote about Foursquare’s infographic and asked whether it had moved past “early adopters.” Kaplow used a personal anecdote to illustrate how the site can be helpful to a wide range of consumers: she got a good tip on a hair stylist from Foursquare.

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Rubensteins, Edelman, Siegel, Nadal on the Observer‘s Power 150 List

Four PR people crashed the New York Observer Power 150 List this year, a ranking dominated by extremely rich and powerful people in finance and politics, topped off with a healthy mix of media moguls and editors from all sides of the MSM wars including Anna Wintour, Henry Blodget, Tina Brown, Arianna Huffington, David Remnick, Nick Denton, Scott Dadich, (responsible for WIRED‘s app), and Dennis Crowley (Foursquare super Mayor)

The “purely subjective, data-free ranking” includes:

Howard Rubenstein (#17)–Founder of Rubenstein Communications, and godfather of New York PR

Steve Rubenstein (#78)–The “fresh-faced heir apparent” to the empire, credited as a force behind the restoration of the High Line

Peggy Siegel (#86)–Called the city’s “most notorious publicist” by the chatty, salmon-colored newspaper

Richard Edelman (#133)–Davos regular, and President and CEO of independent megafirm Edelman Public Relations.  We’re sure he’s enjoying his characterization as “one of the truly good guys in an industry not known for them.”

Also notable is the inclusion of MDC Partners Chairman Miles Nadal at #94.  Nadal joins the list for acquiring a string of interesting small and midsize marketing, social media and PR firms to bolt on to his growing advertising conglomerate.

Foursquare, Focusing on Growth, Exceeds Four Million Users

Foursquare chief executive Dennis Crowley told Bloomberg News that its user tally exceeds four million, up from 170,000 in 2009. Four million is a good number, but, according to a recent Pew Research Center study, use of location-based apps remains low and “fit the profile of the early adopter.”

The company will continue to focus on growing that number for now rather than turning its attention to sales, according to Crowley. The story goes on to say that the company is adding “about 20,000 new users a day” and plans to make staff additions because of the growth.

“We’re finally building the things we should have had a long time ago,” Crowley said.

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Foursquare CEO Dennis Crowley on Processing User Feedback

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With all of the buzz around social media monitoring, how “customer service is the new PR” and how social media and customer relationship management are merging to form “Social CRM,” one would think that Foursquare, one of the most well-known social networks, would have an elaborate process for managing customer feedback, right? Wrong.

The company keeps things pretty simple, but still stays in tune with its nearly 1.8 million users. Foursquare co-founder and CEO Dennis Crowley explains in a feature interview published today:

How do you handle suggestions from users, like if someone has an idea for a badge?

We built a forum a while ago, almost like a year ago. We still go through it pretty regularly, maybe once or twice a month. And now we’re structured to the point that we have these badge meetings that go on twice every week, and occasionally we’ll go through the queue and pull out four or five good ideas and try to push those out.

Don’t worry brands and agencies: you’re maybe not as far behind as you think you are. Read the full interview here.

After Wired Cover Shoot, Foursquare Founder Still Thinks Having a Publicist is ‘Overkill’

dennis crowley - wired cover.jpg

Dennis Crowley, founder of the fast growing mobile social network foursquare, is on the cover Wired UK’s July 2010 issue wearing a crown, as you can see in this picture.

So, does Crowley, whose service is certainly hot, but still only has one million users, regret being shot wearing a king’s crown and being called “the new king” of social media?

Not really, although he does give some advice to others who are facing a big photo shoot:

When I told my friends about the crown they were like ‘oh no – you need a publicist!’. I think that’s overkill, but bring a friend with you that can tell you whether you are taking it a little too far. Having a friend / PR rep / etc that was like ‘dude, don’t put the crown on’ may have been helpful in retrospect :) I guess the lesson is that you don’t have to do whatever the crew tells you to do.

The advice makes sense for Crowley, who told PRNewser in October 2009 that PR, “pretty much takes care of itself,” and as far as we can tell hasn’t budged from that stance since.

We’ll make sure to ask him again when he appears on our Media Beat interview show later this month.

Blippy Incident Shows Why Tech Startups Need An Organized PR Program


It’s no secret that many in the tech world disdain PR. foursquare founder Dennis Crowley once told PRNewser that PR “pretty much takes care of itself.” The issue, however, is that many of these tech start-ups equate PR to publicity or “getting press.”

“Hey, I’ve called TechCrunch and gotten my story Tweeted a few hundred times, my job is done,” is the sentiment displayed by some of these tech companies.

But what happens when something goes wrong?

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SXSWi in Quotes

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[Gym Class Heroes and Fall Out Boy's Pete Wentz at the Ustream Party. Courtesy Nick McGlynn for]


We’re still digging through our notes from SXSW Interactive and wanted to present some of our favorite quotes from the event:

“Institutions fight to keep problems that serve their solution.” –Clay Shirky, Consultant/Author/Teacher

“Social media scares the sh*t out of everybody, because they’re not sure what to do with it.” –Brian Solis, Author/PR Agency Owner

“We’re like eight years into this experiment.” –Foursquare co-founder Dennis Crowley on the location-based craze.

“PR is not going to fix your customer service department.” –Frank Elasion, Senior Director, Comcast National Customer Service

“Last year was about listening, this year is about action.” –Erin Korogodsky, Senior Account Manager, Scout Labs

“Criticism of the mainstream media is misconstrued.” –Markos Moulitsas, Founder, Daily Kos

“I can’t see a future where CNN is solely the middle man.” –Lila King, Senior Producer for Interactive Storytelling and User Participation at

“[Gawker Publisher] Nick Denton won’t keep a guy in Mexico when it’s physically dangerous to be there.” –David Carr, The New York Times

“I’ve had enough of agency life.” –Michael O’Connor Clarke, VP Marketing Communications, Freshbooks

“We have such a value on immediacy.” –Randi Zuckerberg, Marketing Director, Facebook

“I would hope the link economy would reward investigative journalism.” –Pete Cashmore, Founder, Mashable

“The Huffington Post and Google News are siphoning off ad revenue from every newspaper in the world.” –Bob Garfield, NPR Correspondent/Author

“[Online publishers] make money the more often we click. They have an economic incentive to keep us distracted.” –Nicholas Carr, Author

“I’ll be the first to admit to being a bit green as an interviewer, and entirely new to SXSW.” –Umair Haque in his first blog post since his widely criticized interview of Twitter CEO Evan Williams.

“What’s popular isn’t always what’s good.” –Pete Cashmore, Founder, Mashable

“This is the Davos of digital.” –B. Bonin Bough, Director of Digital and Social Media at PepsiCo

“If you think the internet is going to replace cable, you’re crazy.” –Mark Cuban, HDNet

“Hey, is that Ashton Kutcher?” –Everyone at every party

Foursquare Founder on PR: “It Pretty Much Takes Care of Itself”


Mobile social network and gaming application Foursquare has received quite a bit of hype since launching at last year’s SXSW Conference. Despite only 60k users, no revenue and no business model, the company has emerged as one of the next hot things that may not yet have the user base of a Facebook or Twitter, but has the “right users,” some may argue. It also has the “hip factor” as being the network that your parents haven’t yet joined, (Hello, Facebook.) and isn’t consumed mostly for business and link sharing (Hello, Twitter.)

The company is the focus of a New York Times feature story and Bits blog post today – coverage most tech start ups of Foursquare’s size would kill for. Writes the TimesJenna Wortham, “A combination of friend-finder, city guide and competitive bar game, Foursquare lets users ‘check in’ with a cellphone at a bar, restaurant or art gallery. That alerts their friends to their current location so they can drop by and say hello.”

Despite all the attention, founder Dennis Crowley tells PRNewser that all PR is handled “in house” and “it pretty much takes care of itself.” Has the company been pitched by agencies? “Nothing formally,” said Crowley, “[I] got some emails here and there, but been too busy to keep up.” The company’s press page is bare bones, featuring only an email contact and several logos for download.