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Posts Tagged ‘Detroit’

Detroit’s Gamble Could Be the PR Move Motor City Needs

motor city casino

Is this Detroit’s final bet for a fixed city?

Back in December, we brought you a story concerning the dire need for PR in Detroit. A plea to the public may be the only thing to rescue this once thriving epicenter of commerce and really fine music.

The government has failed it. The auto industry has failed it. And now the folks of Detroit are $18 million in debt with only one ironic source of hope — gambling.

According to the Wall Street JournalDetroit’s three casinos pull in some nice coin, which is what was offered as collateral in the 2009 negotiations with some big banks to secure lower interest rates on its excruciating debt. And that forces us to re-ask the same question: where is the PR?

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Does Detroit Need PR More Than Ever?

hello_from_detroitThe housing market? Dead. The automobile market? Bailed out. More than 680,000 resident? And dropping fast. The mayor? In prison. The planet’s most popular rapper from this place? Off the market (again). The city? Legally bankrupt.

This is your Detroit, America, and it is about to close shop and file Chapter 9 protection, becoming the largest U.S. city to accomplish such a feat. Bravo?

Thanks to Judge Steven W. Rhodes, Detroit has been ruled insolvent — broke as hell, in layman’s terms — because the 18th largest U.S. city can’t pay its debts, as in an ironic $18 billion. Public pensions will be reduced. Some debt will be paid off … eventually. Essential city services will be restored to (and this is a quote from the Judge) “tolerable.”

That’s the hope and prayer that has befallen this once great city. Question: Is this a job for PR?

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Man Buys House Next to Ex, Goes ‘Bird’ Watching

The BirdIf ever there was an #HOAFail, this story from the Detroit Free Press (via the greatness of Gawker) would be it.

For apartment dwellers, HOA means “home owners association,” and the ne’er-do-wells who run these Gestapo units feel like they run your entire street with rules, regulations and guidelines on how to park your friggin’ car when it is raining outside. That’s important because I would like you to meet Alan Markovitz, 59, a Detroit strip club owner and obviously someone with way too much money on his hands.

Markovitz accrued his mishandled fortune opening strip joints along Detroit’s noted “8 Mile.” And yes, I’m still waiting on Eminem to rap about this fool, because he has ample reason. His ex-wife, Lea Tuohy, whom I’m certain is probably an …coughex-stripper… aspiring Internet entrepreneur or …coughshook her groove thang for money… real estate agent, lives in a posh area of Detroit called Bloomfield Hills. Tuohy’s daughter, Lenka, tweeted this gem, which has since been deleted.

Alan and Tiffany are the best neighbors but ew who does that lololol #psycho

That picture is Markovitz’s backyard. He moved next door to his ex-wife, and erected a $7,000, 12-foot-bronze middle finger facing her bedroom. And yes, it is spot-lit at night for a nice evening effect for the wayward boaters who stroll by as well.

And nary a word from the HOA. Who says living in gated communities takes the fun out of life?

Branding: Making Corvettes to Sell Malibus?

CorvetteChevrolet unveiled its new 2014 Corvette at the Detroit Auto Show on Sunday–and while the new model boasts gas-and-speed-friendly features and an updated look, it remains, without a doubt, a Corvette.

The 2014 model pays homage to its ancestors by reviving the retro Stingray name, but chief engineer Tadge Juechter made clear that this is a car for the 21st century: “We don’t want to do retro…we don’t want to go back and do like some manufacturers [and] go relive the glory days.”

While the Corvette, which celebrates its 60th birthday this year, is not nearly Chevy’s best-selling car (the company barely sold 12,000 last year), the iconic (if impractical) muscle car is an integral part of the company’s branding.

Brian Moody of AutoTrader says, “It’s almost like a rolling billboard for the company, for the attitude of the company [and] the spirit of the company”. He went on to say that the purpose of building a high-performance sports car like the Corvette isn’t actually to sell a lot of Corvettes, but to sell more Impalas and Malibus.

That’s not to say, however, that Chevy isn’t invested in expanding the Corvette-buying market.

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