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Posts Tagged ‘Deutsch LA’

Volkswagen Takes on ‘Take on Me’

You may have already seen Deutsch LA‘s new Volkswagen spot, which rightly earned “ad of the week” status, but it’s hump day and we love fun clips so here you go:

Yes, this spot makes us feel old. But despite the fact that Ad Week calls its source material “semi-obscure”, we’re fairly sure that anyone who has ever visited one of our nation’s many fine karaoke establishments will appreciate it as soon as they hear that first synthesizer riff…

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Taco Bell Loves Fun., Old People and Español

When we hear the words “Taco” and “Bell” together, our thoughts don’t turn to retirement homes, native Spanish speakers or the one-hit wonder band Fun..

But America’s biggest rice, corn and beans chain brings the three together in what may be the most amusing way possible for its first Super Bowl commercial.

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Deutsch, VW Go Sci-Fi with Matrix-Style ‘Spin-O-Scope’

Confession: Back in the halcyon days of the early 80’s, our family owned a yellow Volskwagen beetle; our dad would drive erratically around our neighborhood imitating Herbie the Love Bug. We loved it, but we never really thought of the car as a particularly hip model. Now VW and Deutsch LA have teamed up in an effort to make the 2013 revamp a little sexier than its predecessors using interactive pages and camera stunts borrowed from science fiction movies.

360-degree views of cars aren’t exactly new to company sites, but this “Spin-O-Scope” campaign takes the concept two or three steps further: Not only do the interactive pages allow users to spin the car around and get a better look at the whole package, they also include a customization tab so prospective buyers can play with options like trim, color, and engine type to see how their ideal beetle would look—and how much it would cost.

Deutsch reports that the VW site has seen “almost a twofold increase in the amount of time consumers spend on it” since the campaign debuted, and we can see why. It certainly makes the car look a whole lot cooler.

Have we seen any interactive web campaigns fit to rival this one? Here’s a video if you want the whole experience in 90 seconds:

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VW Beetle, Meet Great White Shark

The Discovery Channel and Volkswagen got creative this year to promote the 25th anniversary of the ever-popular “Shark Week“: They enlisted engineers to create a framework model of the famous VW Beetle that doubles as a shark cage, allowing divers to literally drive along the ocean floor and check out the great white action above (while keeping an eye out for those pesky bottomless crevasses).

This unique meeting of a classic car and America’s favorite saltwater predator has been in the works for a while, with Discovery gradually releasing a series of teaser shorts. But the first official video is worth a glance:

Looks like another win for Deutsch LA, an agency that can seemingly do no wrong.