Recently, Helene Solomon, CEO of Boston-based PR firm Solomon McCown & Company, joined Massachusetts Gov. Deval Patrick and a group of state business leaders on a trip to Israel, part of the Massachusetts Innovation Economy Partnership Mission 2011. The goal of the mission, which also went to the U.K., was to discuss the opportunities for businesses between Massachusetts and these two countries in areas like technology and life sciences.
Now back from her trip, we spoke with Solomon about what she experienced and areas where the PR industry might be interested in working with Israeli businesses. Click here (MP3 link) for the whole podcast. After the jump, we got a little extra info from Solomon after the recording stopped and there are a few more pics from her trip.