BlogHer has become a big deal, with 3,000 visitors expected between yesterday’s kick-off and tomorrow’s finale. DeVries PR offers some tips for those attending the San Diego event, to help from getting too overwhelmed. PepsiCo is also trying to make things a little more intimate, taking some activities off the show floor to smaller settings.
According to Jamie Stein, director of digital initiatives at PepsiCo, the company has a variety of brandcentric happenings planned like a Quaker pod off the show floor where folks can taste a new Chewy granola bar and a Trop50 CSR program with E! host Giuliana Rancic to support free school breakfast programs. “These women are important to us and to our long-term success,” Stein said.
BlogHer is also making news because of findings about young children and their use of smartphones.