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Posts Tagged ‘DeVries PR’

What’s Going On at BlogHer

BlogHer has become a big deal, with 3,000 visitors expected between yesterday’s kick-off and tomorrow’s finale. DeVries PR offers some tips for those attending the San Diego event, to help from getting too overwhelmed. PepsiCo is also trying to make things a little more intimate, taking some activities off the show floor to smaller settings.

According to Jamie Stein, director of digital initiatives at PepsiCo, the company has a variety of brandcentric happenings planned like a Quaker pod off the show floor where folks can taste a new Chewy granola bar and a Trop50 CSR program with E! host Giuliana Rancic to support free school breakfast programs. “These women are important to us and to our long-term success,” Stein said.

BlogHer is also making news because of findings about young children and their use of smartphones.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Know Anyone Who Wants to Be A Publicist?

DeVries PR is holding a competition this month that will give one person the chance to come to New York for a free coaching session on how to transition into a PR career.

Submissions to the “Career Reboot” competition – a 200-word essay, current resume, two professional references, and links to at least one social media profile – are due to reboot@devries-pr.com by March 20. The competition is open to anyone in the U.S. with two or more years of professional experience.

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IPG Reports 9.4 Percent Organic Growth

Interpublic Group reported earnings growth today, with third quarter revenue totaling $1.56 billion compared to $1.43 billion for Q3 2009. Organic revenue increased 9.4 percent versus the previous year, with organic growth increasing 10 percent in the U.S. And operating income jumped from $58.3 million in Q3 2009 to $100.2 million for the quarter in 2010.

Revenue for the first nine months totaled $4.52 billion compared to $4.23 billion in 2009. There was a 5.2 percent organic revenue increase year-over-year, and operating income for the first nine months of the year was $218 million compared to $73.3 million in 2009.

“Though macro uncertainty remains, both domestically and internationally, we are confident that we can deliver on our operating margin target of greater than 8% in 2010,” said IPG chairman and CEO Michael Roth in a statement.

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