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Posts Tagged ‘Diane Sawyer’

Major Shifts At ABC PR Coincide With Recent Anchor Changes

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First on PRNewser: With the recent anchor changes at ABC News, there is a major shift in publicists representing each of the news broadcasts.

Natalie Raabe, who had been the publicist for “World News with Charles Gibson” moves to “Good Morning America.” Raabe worked with new co-anchor George Stephanopoulos at ABC’s Washington bureau. Joining Raabe at GMA is Alyssa Apple.

Current GMA publicist Bridgette Maney moves to prime-time, as “20/20″ gets a new co-anchor in Chris Cuomo. Maney worked closely with Cuomo at GMA.

And David Ford has been promoted to publicist and will now represent “World News with Diane Sawyer. The changes take effect today. All the publicists continue reporting to ABC News SVP Jeffrey Schneider.

UPDATE: Full memo from Schneider to staffers after the jump.

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Changes at ABC ‘Played Without Publicity’

ABC is in the midst of a game of musical anchor chairs. Diane Sawyer is moving into the “World News” anchor chair starting Dec. 21, George Stephanopoulos has all but been announced to join “Good Morning America” next Monday and GMA host Chris Cuomo is leaving and possibly headed to “20/20.”

The Chicago Tribune‘s Phil Rosenthal reports, “there has been no major marketing campaign to speak of, no blitz of media interviews by either Sawyer, who is scheduled to take over on Dec. 21, the day before her 64th birthday, or Gibson, 66.” That’s not completely true. As TVNewser reports, ABC’s marketing team put together a video promo of Sawyer’s ten years with “Good Morning America.”

However, why would ABC go light on marketing and PR? Perhaps they have learned from CBS, which went all-out marketing Katie Couric‘s move to the Evening News, only to see a big ratings jump followed by a sharp fall. Many view Brian William‘s succeeding Tom Brokaw‘s as anchor of NBC Nightly News desk as a textbook example on how to manage this kind of story. NBC announced the news a full year in advance of the move, in order to help squash rumors and speculation.

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