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Posts Tagged ‘Dick Costolo’

Twitter Emphasizes User Numbers To Drive Traffic, Lure Investors

twitter bird1Twitter talked up the hundreds of millions of users it has at its first Analyst Day. Not just the “284 million active registered users” but the “500 million unique visitors,” what the company calls “logged out” users. CEO Dick Costolo said he wants Twitter to build “the largest daily audience in the world.” And CFO Anthony Noto said the goal is to “reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.”

So clearly, Twitter has tied these audience numbers very closely to financial success. And no doubt, Twitter’s ability to reach a vast audience is part of the appeal from a variety of angles — as a marketer, investor, entertainer, etc. But as PRs have learned from years of social media activity, numbers aren’t the only prominent factor.

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George Clooney Doesn’t Tweet Because He Likes to Drink


Today our sister site AllTwitter revealed a not-so-surprising secret: certain super-famous people don’t like to tweet because they do like to drink.

Well, that’s the way George Clooney put it, at least. In a recent Variety interview about his new movie The Monuments Men, he explained why prominent actors like himself, Matt Damon and Brad Pitt don’t appear on Twitter:

“Just because, I like to have a drink at night. I could easily say something stupid, and I also don’t think you need to be that available. I don’t see Matt [Damon] or Brad [Pitt] or myself wanting to get our thoughts out in a 140-character-thing at 3 in the morning.

God forbid you take a sleeping pill and wake up and the sentences don’t even make sense. What a horrible idea.”

We like the way he thinks. As big charity guys, he and his friends could just pull a Leonard DiCaprio and tweet about all their non-profit/environmental endeavors. But that would be pretty boring, wouldn’t it?

We still have to agree with Dick Costolo, though: get Tina Fey and Amy Poehler or GTFO. Let’s throw Angelina Jolie in there too, because there’s no way this account is real (too many emojis).

Dick Costolo Reveals the Secret ‘Key to a Great Tweet’

Today’s episode of Two Bald Men Talking was a little more interesting than we expected it to be. Twitter CEO Dick Costolo not only cries sometimes; he also understands why some people act like big old jerks to Matt Lauer.

Oh, and he’s a big fan of everyone’s favorite word: content, content, content.

Now define “authenticity” in 140 characters or less. Good luck.

Twitter Will Keep Getting Bad Press for Its Female Problem

shutterstock_154181867We’re not saying that Twitter needs to start moving on this issue; everything on the monetary and service fronts seems to be going pretty well. But these quotes, delivered by former Bank of America executive Sallie Krawcheck at a Bloomberg event titled “The Year Ahead: 2014″ have to hurt:

[The] lack of women on its board is “a joke”…”this is a fairness issue.”

…the situation is “just as bad” as the financial-services industry.

Carol Browner, one-time Obama adviser and EPA administrator, also had some choice words:

Women think differently than men and “can see problems they don’t see.”

The slow progress proves women still “have a ways to go” to gain equal footing in the business world.

Ouch. And reporters are going to keep writing about it, even though we have no doubt that CEO Dick Costolo would prefer that they stop.

You know what, guys? There is something you can do about this…

Someone at Twitter Has a Sense of Humor About Misogyny

Twitter‘s been getting a good bit of flack this week over the lack of female executives on its board, and we can’t imagine CEO Dick Costolo was too happy when this little stunt went viral from the company’s office today:

You’ll notice that quite a few Twitter employees both male and female registered their disapproval on their own service soon after it blew up via Valleywag, Business Insider and pretty much every other relevant blog this afternoon.

Then it all devolved into a conversation about whether this was a joke and, if so, why anyone employed by Twitter would think it was a good idea.

The lesson here: nothing is private and anything can affect your company’s reputation, even when it happens in the office bathroom. If only Twitter weren’t so popular…

Twitter In-Stream Ad Ban Won’t Stop Kim Kardashian From Collecting $10k Per Tweet


Twitter announced yesterday that it would move to ban “in-stream ads” on the social network.

In a blog post, Twitter COO Dick Costolo said, “we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.”

So what does this mean for companies like, which connect advertisers with prominent Twitter users like Kim Kardashian, allowing advertisers to post messages in these power user’s stream for a fee?

It seems they could be fine. The key words in Costolo’s statement are: “that leverages the Twitter API.”

We reached out to to ask about the change, and they sent us the following response: supports Twitter’s movement today to create standards around in-stream advertising. Twitter’s changes are aimed at discouraging members of the ecosystem who do not maintain the proper balance of user experience and monetization and who are not invested in building long term value on the platform. Since inception, has, and still is operating under Twitter’s approved guidelines and terms of service for advertising on its platform. We look forward to continuing to create long term value for our advertisers and publishers, both of whom are key constituents in the stream ecosystem.

RELATED: CEO Sean Rad discusses Twitter’s “Promoted Tweets” offering on the PRNewser Weekly Podcast.