The always-excellent Digiday published a great piece today. Titled “Confessions of a Tech Reporter,” it might be better labeled “Tips for Tech PR.”
The primary issue is that many tech founders seem to think that they are “entitled to coverage,” so they make unrealistic demands of their PR teams (be they in-house or third party).
We get it — over at yer old AgencySpy, we get a whole hell of a lot of press releases announcing product launches and hiring moves from companies that don’t produce ads — they just make the software that helps you measure those ads. And they’re looking for clients. Here’s a particularly misguided quote from the post:
“Once a PR person said, ‘It sounds like you’re not after any new readers’ when I declined to cover her random client.”
Well, you obviously shouldn’t say that.