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Posts Tagged ‘DKC’

Howard Bragman on the PR Value of the New LinkedIn ‘Influencers’

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One of this week’s more intriguing stories is LinkedIn’s decision to allow more writers and thinkers to self-publish long-form pieces and follow others who aren’t in their networks. As part of this update, the network will also expand the ranks of its “Influencers.”

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Roll Call: Edelman, MSLGROUP, DKC, and More

Edelman has announced two new hires: Brad Mays has joined Edelman’s Austin office as a senior vice president in the digital practice, and Tim Hayden has joined the company in Chicago as senior vice president of mobile strategy. Together, Mays and Hayden will be responsible for strengthening the agency’s digital and mobile expertise and establishing a new Southwestern hub for the Edelman brand. (Release)

Joel Curran, MSLGROUP North America’s managing director of Midwest operations, has been appointed managing director of MSL New York, the largest office in the MSLGROUP global network. Curran will manage nearly 200 staff members and assume responsibility for some of MSLGROUP’s most important client relationships. He previously worked at The Walt Disney Company, where he spent ten years in several business units. (PR Newswire)

DKC Public Relations, Marketing & Government Affairs has named Sebastian Moreira director of digital content. In this role, he will lead the agency’s online video production services and enhance the capabilities of its robust digital division, DKC Connect. Moreira previously served as senior producer for Hachette Filipacchi Media U.S., where he developed all video content for ELLE.com, WomansDay.com and ELLEDecor.com. (heraldonline)

Matt Rosenberg has been named VP of marketing at Taykey. He had been VP of solutions at SAY Media. (MB)

Sean Besser has been named EVP of business development, partnerships and strategy at GetGlue. He had been VP, Business Development, Corporate Development & Strategy at Rovi Corporation. (mb)

Tommy Bahama Adds B-M to Its List of Firms

Tommy Bahama has chosen Burson-Marsteller as its international AOR, raising awareness for the company as it expands across Asia in 2012 and 2013. Stores are planned in Macau, Hong Kong, and Singapore, with an additional store/restaurant planned for Tokyo.

B-M regional MD Jackie Prince, based in Hong Kong, is leading the account in Asia. MD Danny Phan is a senior rep in Singapore. B-M has been beefing up its consumer roster recently.

Tommy Bahama has 96 locations in the U.S., but these are the first abroad. The company is working with DKC for the launch of its new New York location, which also includes a restaurant and a bar. And Los Angeles-based Orsi PR has been the company’s domestic AOR for14 years.

Spin the Agencies of Record

Chief Executive Group, publishers of Chief Executive magazine, have chosen Fastlane Communications as its AOR. The firm will provide PR, event, and editorial design services.

JCPenney has chosen DKC for “fashion and editorial outreach” after a competitive search, according to PRWeek. The retail company also chose PMK*BNC for PR services earlier this month, but neither is acting as AOR.

Twice as Warm, an organization that matches clothing purchases with a donation to someone in need, has chosen Uproar PR as its AOR.

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Tommy Bahama on How To Stand Out in NYC: Relax and Have a Drink!

A few weeks back, DKC announced that it has started working with clothing and lifestyle brand Tommy Bahama, which will be opening a Manhattan flagship store in the fall of 2012. We got our hands on a little more detail about the work, which will include media outreach to national, local, and trade media, and events marketing and promotions at big-buzz happenings like New York Fashion Week and the New York Food & Wine Festival.

Even with lots of outreach, the fact remains that opening a flagship store in New York City is a regular occurrence (Uniqlo just did it, as did Marimekko, and Joe Fresh, a Canadian brand, will soon be doing it). With that kind of environment, it’s hard to make a big splash. We spoke with Rob Goldberg, SVP of marketing at Tommy Bahama to learn more about how the brand plans to stand out on opening day. Turning away from the “bigger is bigger” point of view, the new shop will reflect the Tommy Bahama brand first and foremost. And they’ll have cocktails!

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Mashable Officially Launches Follow

Cashmore speaking to the crowd at last night's event.

Last night at Edelman’s New York offices, Mashable officially launched Mashable Follow, the site’s “new social layer” that will enable readers to find and follow their favorite topics, share stories to multiple social networks at once and follow other Mashable readers who are of interest, among other features.

Mashable founder Pete Cashmore addressed the crowd in attendance, and noted that the service had already added “thousands of sign ups” within the first few hours of launching.

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Match.com Selects DKC as AOR

Online dating site Match.com has selected DKC as its AOR reports PRWeek. The firm will work on consumer and corporate PR, promote the company’s couple success stories, and provide other services. Sources say the account’s budget is around the upper-six figures.

The company considered four firms, not including previous AOR Fleishman-Hillard, according to Carrie Davis, VP of comms for Match.com and its brand Chemistry.com. F-H had been AOR for less than a year following MSLGroup.

Davis first worked with DKC at Yahoo, which selected the firm as B-to-B AOR in January. Davis joined Match.com in September.

Roll Call: DKC, MWW Group, WE, and More

François Taschereau has joined Weber Shandwick as EVP, Canada and GM of the Montreal office. He will report to Greg Power, who joined as Canadian president in July.

Jennifer Archer has joined Waggener Edstrom as VP in the consumer area. She was most recently at GolinHarris, where she led the efforts for Nintendo of America.

MWW Group has added Kas Rigas as SVP in the consumer lifestyle marketing practice. She was previously SVP at DKC. While there she worked with clients including Discovery Channel and Tropicana.

DKC had a frenzy of promotions with 14 executive-level moves. Among those included were Ed Tagliaferri, Juliet Horn, and Krista Pilot to EVP and Katie Hart, Phil Crimaldi, and Victoria Martinez to SVP. The firm has 125 total staff members.

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Building on Existing Buzz for ‘LENNONYC’ Screening

Saturday, October 9 would’ve been John Lennon‘s 70th birthday. Fans will have the opportunity to gather in New York City’s Central Park on that evening to see a special screening of LENNONYC, a new documentary by American Masters, which is produced in association with WNET.  The film takes a look at Lennon’s life and work in New York City with his wife Yoko Ono and son Sean.The film will make its television debut on November 22. The clip above, via Thirteen.org, is an excerpt from the film.

DKC, which has been helping with promotions for the film since August, has also worked with WNET on other documentaries, and has also worked with PBS on movies such as the recent Ken Burns film Baseball. For the firm, the task was to plug into the conversation that already exists around John Lennon.

“It’s more an issue of providing a venue for people to share this experience together,” said Joe DePlasco, MD at DKC. Read more