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Posts Tagged ‘dogs’

Don’t Stray from This: PETA Needs to Get Involved in the Olympics

strays-in-sochi

We discussed the kind of breed Vladimir Putin is yesterday. He is more than just the Major Domo of Russia. The guy is a veritable badass who walks outside more times with his shirt off than Miley Cyrus jonesin’ for the paparazzi.

One does not mess with the Prime Minister, but this latest news may force the zero-to-bat-ess-crazy-pimp-slap-action-hand of PETA:

A pest control company which has been killing stray dogs in Sochi for years told The Associated Press on Monday that it has a contract to exterminate more of the animals throughout the Olympics.

Yeah, I thought that would get some attention. More puppy-non-love after the jump…

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Love Dogs? So Does Volkswagen!

We’ll take a break from bemoaning our lack of a puppy to go over Volkswagen‘s new canine-friendly campaign, which is a good example of a “saturate all media” strategy:

It’s not just a cute TV spot: it’s a social campaign based on a classic strategy that never fails: send us pictures of your dogs and tell us why they are the best dogs ever.

The hashtag #woofwagen is brilliant, and fans have already started submitting their own pictures:

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How Would You Promote ‘Doggie Weight Watchers?’

Confession: this video doesn’t really have anything to do with PR. But we just couldn’t resist sharing it, so here’s our spin: how would you promote a fat camp for dogs?

We know people go crazy for their canines, so we think a partnership with one of the many online pet stores would be a natural match. Get on it, PetSmart.

Also: could any single thing more perfectly typify “first world problems?”

The White House Plans, Executes Flawless ‘New Puppy’ Rollout

In a stunning media coup, The White House finally took to the Internets yesterday to answer the only question that no one ever asked: when will Bo Obama get a little sister? America, meet Sunny. Sunny, America. (Like they needed another daughter…)

What, you thought we’d post the slo-mo clips before the jump???

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Florida Gov Bought a Rescue Dog for His Campaign, Then Replaced It

Politics is a slick business. We know this, you know this…everybody knows this. But a little bit of investigative reporting by the Tampa Bay Times that exposed a few poorly planned moves on behalf of Florida governor Rick Scott reveals the kind of weird PR that we’ve unfortunately come to expect from our elected officials.

Mr. Scott wanted to improve his image in the eyes of Florida voters during his gubernatorial campaign, so he bought a rescued Labrador retriever. After he won the election, he did what any responsible dog-lover would do: he returned the lab to its previous owner. Wait, what?

Scott didn’t just buy the dog:

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Move Over, Bad Boys and Firemen: It’s the ‘Nice Jewish Guys’ Calendar

I know, I know — bad boys are sexy, and firemen make great calendars; it wasn’t just the heart-wrenching plot-lines and cutting humor that kept me religiously tuned in to Rescue Me for seven straight seasons. But when the bad boys’ commitment issues, living-on-the-edge lifestyle, and too-cool attitude get tiresome (and they always do), it might be time for a new sort of fantasy man — one you can take home to Mom and Dad.

Think husband material can’t be sexy? The men of the new 2013 Nice Jewish Guys Calendar are out to prove once and for all that niceness and hotness are not mutually exclusive.

“I think it’s about time for us”, creator Adam Cohen said of his project. “What happened was that I realized I was now carrying the torch for all the nice guys who get passed up in the bar, are still good to their moms, and are a good catch, but the women just don’t know it yet”. Having taken longer than I’d like to admit to notice my own nice guy right in front of my nose, I say: *Applause!*

Get ‘em while they’re hot (and still single!)–You can have your very own Nice Jewish Guys Calendar for under eight dollars (and just in time for Chanukah)! If you’re not quite ready to take the plunge, you can just watch the teaser video after the jump, but be warned — once you see the puppy-cuddling, your Magic Mike DVD may become utterly obsolete.

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NZ Animal Rights Group: ‘Dogs Can Drive Cars Too!’

“A dog driving a car isn’t something you see every day”—but it will be something you can see on live TV in New Zealand thanks to a PR campaign dreamed up by the Auckland wing of the Society for the Prevention of Cruelty to Animals. (Turns out that Hobbits aren’t the only short, furry creatures beloved by all Down Under.)

We love dogs as much as the next guy (or the next rock star), so we were total suckers for the SPCA’s “dogs can drive” campaign, designed to “change the public’s perception on the intelligence of rescue dogs” sometimes tragically seen as dumb and disposable.

Oh wow. Click through for the official version:

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Who Let the Dogs In? Man’s Best Friend Gains Entree and Influence

Lately canines have been getting the attention and red carpet treatment they deserve. No longer stay-at-home dogs, they now accompany their owners to venues such as banks (right), hotels, ballparks, and even the alter. They have certainly earned their reward, since they play a role in many aspects of humans’ lives, including serving in the military, as seeing-eye dogs, companions and as conversation starters for singles.

Dog owners represent a sizable and devoted audience, and their spending has been relatively recession-proof. Thirty-nine percent of U.S. households own at least one dog, and if people with an affinity for dogs are included, that number is far higher.

Madison Avenue and Hollywood have long featured dogs based on their enormous popularity, and now other industries have followed suit. Here are ten examples of dogs’ increased exposure, ranging from media, entertainment and travel to sports and politics.

  • Madison Avenue often chooses dogs for its high profile ads, such as the Volkswagen spot called “The Bark Side” starring a canine chorus that aired during this year’s Super Bowl.
  • Hollywood celebrated Uggie, the Jack Russell terrier who nearly stole the show at the Oscars this year based on his performance in The Artist.
  • Silicon Valley companies are known for allowing dogs on their campuses. DogPatch Labs is a startup incubator, and new site MatchPuppy.com find play dates for dogs and their owners.
  • In social media some dogs have a voice with their own Twitter accounts. Among YouTube’s most popular videos are those with canines (including nearly 17 million views for VW’s ad)
  • Jonah Peretti, founder of BuzzFeed, readily acknowledges that dog related content (especially beagles) generated much of his site’s traffic. (Huffington Post is better known for cat videos)
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