Oftentimes when we hear about a PR disaster, we look immediately to the person, brand, or company to detect whether a crisis plan is in place to minimize the damage. No plan, you say? Well that was stupid.
But even if you have a plan and you execute it as best you can, there are other factors, like the facts, that can get in the way.
In today’s guest post, Don Goldberg, partner at comms firm Bluetext, analyzes the limits of damage control. Goldberg spent a decade on Capitol Hill, was a senior member of President Clinton’s comms staff, and has worked with companies including GM and Halliburton. So he’s been around some damage.
Click through to read on.