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Posts Tagged ‘Donald Trump’

Something So Bad, Even Trump Doesn’t Want His Name on It

donald trump talkingDonald Trump is clearly a big believer in getting his name in the media, on a label or on the side of a building, even if he gets tons of criticism in the process. So it’s kind of unbelievable that we’ve actually stumbled on something that even he doesn’t want to attach himself to.

Trump has filed a lawsuit to get his name off of the Trump Taj Mahal and the Trump Plaza, two Atlantic City hotel/casinos that he built back in the 80s and 90s. In 2009, he got rid of his stake in the companies and licensed the use of his name to Trump Entertainment Resorts. Now his lawsuit says the casinos have fallen into an “utter state of disrepair” and he doesn’t want them to bear his name any longer.

Ha!

Trump will go on and on in the most idiotic ways to get his name on a reporter’s lips, but he still has a sense of the importance of the perception of quality. Even if his words are rubbish, he knows that the goods have to have a little substance behind them if he’s going to be given the license to prattle on endlessly.

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New York Observer Editor Hired His Ice Cream Man to Defend Donald Trump

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It’s a tough job defending a guy like Donald Trump, but somebody’s apparently gotta do it. In this case, that somebody is the editor of his son-in-law’s newspaper…and that editor’s ice cream man, Bill Gifford.

You read that right. A communications “standoff” has emerged in the wake of what looks a whole lot like a 7,000 word article doubling as a hit piece on New York Attorney General Eric Schneiderman and a defense of The Donald.

ICYMI, Schneiderman just happened to file a 2013 lawsuit against Trump alleging fraud on the part of his real estate “university” seminar—an event whose attendees could, in Trump’s own words, “just copy exactly what I’ve done and get rich.”

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Fox News Flack’s Firing Just Got Ugly

Based on last week’s reports regarding top Fox News PR man Brian Lewis‘ abrupt departure from the company, you’d be excused for thinking everything is just peachy keen forever. In his first public statement to our sister site TVNewser, he refused to address any “rampant speculation” and assured everyone that:

…it has been an honor and privilege to work for Roger Ailes the past 20 years and I wish nothing but the best for him and the great people at Fox News.

This quote reads a little odd considering the fact that his now-former employer tied his departure to “issues relating to financial irregularities” and “multiple” breaches of contract, an accusation just vague enough to be frightening. Today, however, the gloves are off. Lewis hired former Donald Trump lawyer Judd Burstein, who gave the following statement to Gawker:

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Case Dismissed: Paula Deen Will Live to Fry Another Day

Today in Sue Me, It’s Monday news, we have no doubt that Donald Trump will continue arguing that his for-profit university is a legitimate business and that the suit filed by New York Attorney General Eric Schniederman against Trump University is some sort of political witch hunt. But the year’s second least surprising lawsuit has been resolved with only one reputation ruined.

The racial discrimination/sexual harassment case filed against one Paula Deen by a former employee is no more after all involved reached an agreement “without any award of costs or fees to any party.”

Sounds like a win for Paula, right? Not really.

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Will The $40 Million Lawsuit New York’s AG Filed Against Donald Trump Finally Shut Him Up?

New York Attorney General Eric Schneiderman has filed a $40 million lawsuit against Donald Trump, Trump University, and a former president of the school over claims Trump and the school made that the AG alleges were false.

“Trump University, with Donald Trump’s knowledge and participation, relied on Trump’s name recognition and celebrity status to take advantage of consumers who believed in the Trump brand,” Schneiderman said.

The lawsuit claims that Trump and the program ran an unlicensed institution from 2005 to 2011, that ads for the school made “false promises” that lured 5,000 students, including 600 in New York State, into paying between $1,495 and as much as $35,000. The dubious claims include one in which ads said Trump handpicked instructors. Moreover, students were promised a chance to meet Trump, but that never happened. And students never got any real estate deals out of their “education,” the lawsuit says. The whole program is being called a bait-and-switch in the media.

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Tim Tebow, (Charlie Sheen), Personal Branding and Public Relations

PR industry experts are inundated with columns and advice about how clients should manage their personal brands. Much of that input is common sense: don’t get coked up and crash your Porsche, don’t beat your girlfriend and land in jail, don’t get drunk and start tweeting. Most of the public is able to avoid these situations. (Thanks, moms.)

Nevertheless, brands love spokespeople. Brands need spokespeople to provide that human element that connects with the complex psychology that is consumer behavior. From Donald Trump to Eva Longoria, personal branding is big business, and a dangerous one, because all humans are fallible. But if there were ever a control in the experiment of personal branding, it would be Tim Tebow. The guy is as clean as a bag of cotton balls.

In fact, Tim Tebow’s personal brand is so sterling that even without a job—he has yet to be picked up by an NFL team after being dropped by the New York Jets—his sponsors aren’t worried at all. ESPN, Nike, TiVo, FRS, Fox Sports and Jockey are all on board with whatever happens next in his career, even if it doesn’t include football. Those brands are even lining up to retain his services after he hangs up his cleats. That’s personal branding done well. But there is more to successful personal branding than avoiding mug shots and visiting children in the hospital.

There is authenticity. Tim Tebow lives according to the values he espouses regardless of what his handlers, agents and PR people do. Tim Tebow runs the Tim Tebow show (which is his life), and his fans adore him for it. In a parallel universe, Charlie Sheen fans feel the same way about his personal brand. For some reason, many PR experts struggle with this idea of authenticity. So do young celebrities like Justin Bieber and Miley Cyrus; it’s hard to be authentic when you are still wrestling with who you are and the trappings of becoming an adult. Read more

Deadspin Shows Donald Trump the New Way to Do PR

Sports blog Deadspin received far more attention than usual this week thanks to its blockbuster reporting on the Manti Te’o fake girlfriend scandal/PR stunt (we still think he’s full of it, but time will tell).

In fact, the article even got a bit of unsolicited praise from everyone’s least favorite hair-challenged blowhard, Donald Trump. And Deadspin used the opportunity to demonstrate its own frank version of public relations:

Deadspin Donald Trump

Well then! Of course, this quickly inspired Trump to rethink his opinion of the site and the people who run it:

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Miss America Promotes All Canadian Brands at Public Appearances

Miss America Mallory HaganWe don’t follow the Miss America pageant too closely–we usually ignore it like we ignore Miss USA because we assume that Donald Trump is somehow involved.

We were pleased, on some level, to learn that the latest winner, Mallory Hagan, hails from Brooklyn (which is our longtime home, though we can’t claim it as our hometown), but we’re a little confused by her latest WWD interview

She confirmed that she won’t be attending FIT until another winner is crowned (OK, we get that) but refused to take the opportunity to promote some of her favorite designers, saying:

I will keep that to myself for now. When I’m done being Miss America, I will tell you a myriad of names.

…while listing Forever 21, Zara and H&M as her favorite stores (yeah, right). Then the interviewers asked her a more sensitive question: why will she be wearing only Canadian label Joseph Ribkoff at all of her public appearances as Miss America? We think this is a good question from a PR perspective, but she quickly shut the query down:

“It shouldn’t matter where the clothing comes from,” since her Miss America mission is more about broadening education and empowering women.

The answer: she’s wearing Ribkoff because it was one of the pageant’s main sponsors, along with cosmetics brand Amway Artistry. We don’t mean to go all nationalistic here, but isn’t it a little strange for a Canadian brand to sponsor the Miss America winner, much less the pageant itself? Surely there’s an American brand willing to step up and embrace a great PR opportunity like this one, right?

Half a Million People Urge Macy’s to ‘Dump Trump’

Macy's Department Store New York CityDisclaimer: We hate to give undue attention to Donald Trump, but this story simply offers too much Schadenfreude to pass up.

Despite the controversy inspired by The Donald’s presidential run, conspiracy theory stunts and Twitter freakouts over the past year or so, Macy’s apparently plans to stand by its (spokes)man. An official company statement called him “important to Macy’s, both as a brand and as an endorser”, noting that his ties are top-sellers.

“The world’s largest store” doesn’t just carry Trump’s clothing and his signature fragrance “Success by Trump”; it also included him in a huge upcoming Christmas ad campaign starring Justin Bieber, Taylor Swift, Martha Stewart, Tommy Hilfiger and more in a blatant re-purposing of the holiday classic Miracle on 34th Street.

Yet the man may prove to be more of a liability than Macy’s would like. Signon.org, a subsidiary of political advocacy group Moveon.org that claims to have helped engineer several political PR wins, recently posted a petition urging Macy’s to “Dump Donald Trump”–and as of today, the page has nearly reached its goal of half a million signatures.

The petition statement reads:

“Macy’s: Donald Trump does not reflect the ‘magic of Macy’s.’ We urge you to sever ties with him. Macy’s says it has a strong obligation to be ‘socially responsible’ and that ‘actions speak louder than words.’ Indeed. It’s time to act.”

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TV Responds to Trump’s Latest BS

Had enough Trump for a lifetime or two? Too bad! This morning our colleagues at TVNewser posted an amusing roundup of the TV networks’ varied responses to his moronic “offer” to donate money to the President’s charity of choice as long as Obama releases his school and passport records “To Mr. Trump’s satisfaction” (love that qualifier).

First Trump went on CNN’s Piers Morgan Tonight and Fox News Channel’s On the Record with Greta Van Susteren to insist that his stupid PR stunt was, in fact, anything but. Most revealing line in the Morgan interview? While he would “very much like to write” the check, Trump also notes that he is “…not looking to pay five million dollars!” It’s almost like he never even planned on doing such a thing…

Van Susteren spoke to Trump by phone and pressed him on his continuing obsession with the possibly even more idiotic “birther” movement. His response? “I’m really surprised by you, you don’t know anything”. Eyes: consider yourselves rolled.

Other responses: Sean Hannity thought Trump’s scheme was a great idea while MSNBC’s Ed Schultz wasted a few minutes of his valuable time speaking out against it. We’ve never been less surprised.

Stick with us, though: it does get better.

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