AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Doug Edwards’

Former Google Exec, Media Beat Guest Asks President Obama for Higher Taxes

The calls from the rich for higher taxes on the rich continued this week with Doug Edwards, author, former Google marketing and brand management exec, and past Media Beat interviewee.

Edwards attended the LinkedIn town hall that President Obama hosted earlier this week. He took the mike to explain that he used to “work for a small start up down the street here that did quite well” and was able to choose to be unemployed.

He pressed for an end to tax cuts for the wealthiest in the U.S. and asked President Obama directly to raise his taxes. You can watch that video above and catch all three parts of our Media Beat interview with Edwards here.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Doug Edwards Stresses the Importance of ‘Mental Flexibility’ When Working for a Startup

In our final installment of this week’s Media Beat interview with Doug Edwards, author of I’m Feeling Lucky: The Confessions of Google Employee Number 59 and Google’s first marketing and branding head, we talk about his career path from Siberian public radio reporter to startup publicist.

Besides offering a few tips to reporters out there thinking of making the leap to “the dark side,” Edwards has a few for those thinking about joining a startup company: “put an effort into understanding what the company is about.”

Moreover, he emphasizes that you can’t go in thinking you know it all. Rather you need the “mental flexibility to adjust your thinking radically.”

Part 1: Doug Edwards: ‘Google Looks at Failure Like a Data Point’
Part 2: Doug Edwards: Exposure Through Earned Media Was Better for Google Than Placing Ads

You can also watch all of mediabistro.com’s Media Beat episodes (as well as mediabistro.com’s other video content) on mediabistroTV and on mediabistro.com’s YouTube channel.

Doug Edwards: Exposure Through Earned Media Was Better for Google Than Placing Ads

In Part 2 of our Media Beat interview with Doug EdwardsGoogle’s first director of consumer marketing and brand management and author of the book I’m Feeling Lucky: The Confessions of Google Employee Number 59, he talks about his job as publicity and marketing lead for the former startup company.

As time passed, Edwards says he came to realize that Google had a product that many, including journalists, could appreciate. In his view, the “branding” and “bonding” experience that comes with discovery was more valuable than placing an ad.

“We shouldn’t get in the way of that with advertising,” Edwards says.

He also talks about whether a startup needs a marketing leader, a question we’ve seen kicked around a bit lately.

Part 1: Doug Edwards: ‘Google Looks at Failure Like a Data Point’

You can also watch all of mediabistro.com’s Media Beat episodes (as well as mediabistro.com’s other video content) on mediabistroTV and on mediabistro.com’s YouTube channel.

Doug Edwards: ‘Google Looks At Failure Like a Data Point’

Today, Google is a tech giant seeing remarkable success with its latest attempt at social networking, Google+. Back in 1999, Google was a startup company with assorted successes and failures in its future.

In Part I of this week’s Media Beat interview, Doug Edwards, Google’s first director of consumer marketing and brand management and author of the book I’m Feeling Lucky: The Confessions of Google Employee Number 59 talks with us about what it was like working at Google during those early days. Though the company has gone on to an incredible number of wins, there have been a few losses along the way, including Google’s first stab at social networking, Orkut.

“I think Google looks at failure like a data point,” Edwards says. “It’s a learning opportunity.”

You can also watch all of mediabistro.com’s Media Beat episodes (as well as mediabistro.com’s other video content) on mediabistroTV and on mediabistro.com’s YouTube channel.