TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Doug Simon’

Will ‘PRketing’ Change the Communications Game?

Today the US Patent Office Granted the New York-based firm D Simon Productions official trademark approval for the term “PRketing™.”

Company CEO and President Doug Simon describes PRketing ™ as “a new approach to brand building that relies upon content creation and distribution to achieve business and marketing goals.”

In order to fall under Simon’s newly trademarked banner, content must be good enough to inspire journalists (or, let’s be honest, bloggers) to share it across various media platforms while simultaneously heightening the public’s awareness of a given client and serving its larger PR goals. Sounds like a new way to describe brand journalism, doesn’t it?

We’ve written a good bit about the “boundary-free” appeal of firms beefing up their content-creation capabilities in order to offer both marketing and PR services in the same tidy package–and we can say with confidence that it’s hardly a new idea.

Here’s the given D Simon Productions example of PRketing ™ in action:

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Roll Call: Judith McHale, Isobar, Teneo, and More

Judith McHale, the Undersecretary of State for Public Diplomacy, has announced she’ll be stepping down after two years in the position. The role is one that has been focused on “winning the hearts and minds” of Muslim populations around the world. It’s a job that we’ve characterized as “America’s Publicist.” Previous undersecretaries include James Glassman and Karen Hughes.  [via Heritage.org]

Sara Ramsey has joined global comms company Isobar as MD of the San Francisco office. Previously, she was the VP of account management at Real Branding. She is replacing Tara Moss, who is moving to another position within parent company Aegis Media North America.

Read more

Firm President Analyzes Her Own Interview Performance


File under “Refreshing” – Lucy Siegel, president of Bridge Global Strategies, sat with DS Simon’s Doug Simon for a video focused on international PR. After the shoot, Siegel’s reaction to her performance was “OMG.”

In a post on the firm blog, she dissects what she thinks she did wrong — going in unprepared and overconfident.

“I was indeed my own worst client,” she writes. “I’d like you to learn from my experience!”

Weber Shandwick Founder: What’s Holding PR Back Is ‘More Sophisticated Measurement’

Larry Weber, founder of Weber Shandwick and now chairman of holding company W2, which owns agencies like Racepoint Group and Digital Influence Group, spoke with Doug Simon at a recent industry conference in Boston.

Weber says “more sophisticated measurement” is what’s holding the industry back.

“The decades that the ad industry had to develop CPMs and ways to measure very quickly, so their clients knew what they were buying, we need to come up with that,” he said. “Not just as an industry, but as a category of marketing. Maybe it’s cost per engagement (CPE), maybe it’s something like that.”

2009 Predictions: Who Got ‘Em Right and Who Got ‘Em Wrong

rolling_dice.jpg

As we roll out 2010 predictions for the PR industry, lets look back at some of last year’s predictions to see who got things right and who didn’t.

Check out the breakdown after the jump.

Read more

The NewsMarket To Acquire Medialink

Media services vendor Medialink, known to most PR professionals for its work in broadcast and video PR, has been acquired by The NewsMarket. Both companies issued competing releases. The Newsmarket’s lead with the headline, “The NewsMarket to Acquire Medialink,” while Medialink’s proclaimed, “Medialink Worldwide Announces Signing of Merger Agreement.” Medialink told PRWeek earlier this year that it may “cease operations if it doesn’t receive third-party investment or attract a buyer.”

Romina Rosada, Global Head of Marketing for the NewsMarket told PRNewser, “The NewsMarket is indeed acquiring Medialink and we will own all the outstanding stock once the deal is approved by shareholders.”

According to the NewsMarket release, “For the 12 month period ending March 31, 2009, Medialink recorded revenues of $17.95 million.” The NewsMarket bought shares at $.20, which represented a 100% premium of the from the last trading price of Medialink’s common stock on May 27, 2009. Ergo Medialink was last traded at $.10 per share.

D S Simon Productions President& CEO Doug Simon told PRNewser, “Medialink deserves credit for helping to make broadcast PR a necessary part of effective campaigns. It’s a sad day for PR.” PRWeek‘s Tonya Garcia has more.

Dan Rather at Media Relations Summit 2009: “We in the Press Need a Spine Transplant, We Lost Our Backbone”

Dan Rather keynoted day one of Bulldog Reporter’s Media Relations Summit today in New York, and received a standing ovation. In his keynote, Rather touched on the current state of the news business: “the model of news is to make money, not serve the public interest.”

As well as the “new” media landscape: “Without newspapers to provide the bulk of original reporting, what do you link to?” He said that PR should stick to two things in the digital age: “authenticity and conversation.”

D S Simon Productions CEO Doug Simon interviewed Rather post keynote, in which the former news anchor told him, “I want to make it clear that I’m not anti business. I have worked all my life in for profit news, but [corporatization of news] is a serious problem, partly because it has become a far too cozy relationship between powerful media interests, these big conglomerates and big government…And this does affect the way news is covered and the news people read, hear and see…And you say ‘why should I care about it?’ It does exert a great deal of control over the news you get.”