Resurrected Celebrities Hawk Everything from Booze to Chocolate: The Creeptastic Trend We Wish Would Stop
The message of celebrity endorsements is, at the heart, quite simple: Eating/drinking/using this product will make you more like your favorite celebrity — charming, successful, popular, and…long dead?
We’ve recently noticed (and been totally creeped out by) a trend of brands resurrecting dead icons to hawk everything from beer to chocolate. While it’s hardly a new phenomenon for marketers to utilize the images of legendary superstars to sell products, advancements in technology (and, apparently, nerve) have allowed advertisers to take the concept to a new, decidedly shiver-inducing level.
The one that jumped out at us the most (i.e. made us actually gawk open-mouthed at our TV and then mutter the non-acronym version of WTF under our breath), was this spot for Dove chocolate, in which Audrey Hepburn is brought back to life by a frighteningly-detailed CGI process.