AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Dove Real Beauty’

Unilever Is Cool with People Mocking Latest Dove ‘Real Beauty’ Campaign

Every brand wants to start a conversation, right? Unilever’s Dove has unquestionably scored one of the biggest media wins in recent years with its extended “Real Beauty” campaign by Ogilvy.

The latest spot, titled “Patches”, went viral faster than any of its predecessors. In an interview earlier this month, a branding expert told us it was an example for other brands to mimic.

And yet, with success comes criticism. As the ad got bigger, nearly every blog weighed in to knock it. EDGE Collective founder Ryan Aynes told us that the amplification of negative sentiments on social media made the backlash look larger than it actually was, but plenty of people still disapprove.

This parody of the spot isn’t the funniest thing you’ll see this week, but it does summarize the complaints made against Dove:

As our headline reads, however, Unilever is totally cool with it.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Comedy Troupe Parodies Latest ‘Dove’ Real Beauty Ad

We told you earlier this week about Dove’s latest installment of its Real Beauty Campaign, an ad spot in which a forensic sketch artist helps prove that women really are more beautiful than they think. The powerful commercial culminates with the emotional reactions of these women when they are shown two sketches of themselves — one based on their own self-descriptions, and one based on how others described them. The drawings based on how others saw them were consistently more accurate and more flattering.

Now, the New Feelings Time Comedy group has created a pitch-perfect parody that shows how the same experiment might have gone had the subjects been men. Sure, they also suffer from skewed self image, but not in quite the same way as Dove’s ladies. (Hint: one guy describes himself as “a white Denzel Washington” while a woman says he looked “like he smelled really bad.”)

While we’re sure real-world dudes deal with their fair share of self-consciousness, we do know and love some guys who may have been a perfect fit in this parody, if for no other reason than they deal with said self-consciousness with outward displays of arrogance. But enough “being fair analysis” — we needed a good laugh this morning, and this certainly delivered. Enjoy!

And, for comparison, here’s the original again: Read more

‘Dove’ Uses Forensic Science to Prove ‘You Are More Beautiful Than You Think’

Women know that we are our own worst critics — at least that’s what our beloved friends and significant others tell us. Now, thanks to Dove‘s latest installment of its Real Beauty campaign (and some CSI-worthy forensic science), we have tangible proof that it’s true.

Dove recruited seven women of different ages and backgrounds to take part in an experiment. Early in the day, these women were asked to spend some time with a group of people they had never met before, but were not told why. Then, they met one-on-one with FBI-trained forensic artist Gil Zamora, who created composite sketches of them based on self-descriptions of their own facial features. Later, the artist met with the people who mingled with these women earlier in the day and drew sketches of the same women based on the way these strangers described them.

In the below video, we hear the women describe themselves by saying things like “my mom told me I had a big jaw,” and “I kind of have a fat, rounder face.” But when others are describing them, they say things like “she has nice eyes that light up when she speaks.” When the portraits are finished, without fail, those created from the observations of others are more flattering than those based on self-descriptions. Read more

Swedish Retailer Earns Attention for ‘Realistic’ Mannequins

Let’s take a moment to discuss one of the creepiest aspects of in-store shopping: the mannequins. We’re less concerned with the chances of a Valley of the Dolls-style mannequin uprising than the message these unrealistically thin figures send to real flesh-and-blood shoppers.

Most female mannequins are so proportionally ridiculous that even the smallest clothes need to be cinched at the back to keep from hanging loosely off their bony shoulders. And if they were to come to life (see aforementioned uprising scenario), they would be too thin to menstruate. Given these facts, it’s no wonder that when this photo of more realistically-sized mannequins in a Swedish store hit the Internet, the response was an international roar of approval.

A blogger at Women’s Rights News posted the photo of the department store mannequins to Facebook last week, and the comments have been pouring in ever since. Although the dummies still represent the idealized hourglass shape, blonde hair, and fair skin, their softer-looking tummies and fleshier thighs have inspired 61,538 likes and over 19,000 shares as of this writing. The fact that they are dressed in lingerie also helps to perpetuate the idea that this store recognizes its shoppers don’t have to be a size 2 to be sexy.

Read more