TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Downton Abbey’

Downton Abbey’s Classy, Charitable Response to ‘Water Bottle-Gate’

By now, you’ve probably seen the promotional image for Downton Abbey that’s had fans, history purists, and the internet in general in a multi-day frenzy, but in case you haven’t, here it is — out-of-place plastic water bottle and all:

downton_original_645

In response to the media madness, the cast of the hit show has released another image, and this one is chock-full of water bottles. Only this time, their presence is intentional, and intended to refocus the public’s attention on a worthy issue.

A spokesperson for British TV network ITV explained, “After seeing the reaction the picture caused earlier this week, the cast and crew came up with the idea of turning some of this attention towards an issue around water that really matters. They hope that by posing for this picture they will be able to raise awareness and amplify the work of international charity – WaterAid.”

DA-645x401

WaterAid is a charitable organization that has spent decades bringing water, sanitation and hygiene education to where it’s needed most.

Barbara Frost, Chief Executive of WaterAid, said: Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

The Walking Dead Is Everywhere Promoting Tonight’s Premiere, May Have Broken Laws In the Process

TWD premiereIf you’re on social media, then you’ve seen the promos for tonight’s mid-season premiere of The Walking DeadTheir Twitter feed has been lit up with reminders and suggestions for days. So has the Instagram page, which is also promoting a Twitter chat with Norman Reedus* (aka Daryl Dixon) at 8:30pm ET tonight, a half hour before the premiere starts. Five cast members appeared on Conan this weekAnd, of course, the Facebook page is wall-to-wall walkers.

There are games and quizzes on the website to get fans involved. One such game scientifically determined that I would make it at least a year and a half if zombies took over. And the show was brought to life on the streets of New York when zombies scared the mess out of people walking in Union Square by grasping at feet from beneath the sidewalk.

But officials saw footage of the stunt and now an MTA spokesperson says they’ve turned it over to the NYPD. Doesn’t the MTA know! There are no laws in the zombie apocalypse!

Read more

Male-Targeted Shows’ Huge Female Viewerships Defy Marketing Clichés

Once upon a time, at the same time every week, one of my roommates and I had to ditch our apartment (occupied by a few fellow young women) for a guy friend’s abode so that we could watch South Park as it aired — our own TV was occupied by banter delivered at tongue-twisting-speed by The Gilmore Girls, which aired at the same time as our beloved Kyle and Cartman. So when this female fan of shows like Rescue Me, Archer, and The Following read AdAge’s article discussing the popularity of male-targeted shows among women, the first thing I thought was, “I knew it wasn’t just us!”

In fact, the highest-rated cable show among women so far this year is not FOX‘s female-targeted New Girl or Lifetime‘s Dance Moms, but AMC‘s gore-filled zombie apocalypse drama The Walking Dead. According to Nielsen, the February 10 mid-season premiere of The Walking Dead drew a 5.0 rating/11 share among women 18-49 (almost twice that of its nearest competitor). To give that number some context, shows like ABC’s Once Upon a Time and CBSThe Good Wife are lucky when the same demographic comes in above a 1.5.

So does that mean that women are seeing past gore and violence to intricate story lines and interesting characters? It’s not that simple. Horizon Media research director Brad Adgate says gore isn’t necessarily a turnoff for women. “If there’s one genre that’s really popular with men and women, science fiction is it—anything that deals with the occult really.” To support his point, Adgate mentions long-running procedurals like CSI and Law & Order: SVU, which boast an overwhelmingly female audience.

It seems we ladies aren’t wading through the scary stuff–we are wholly engrossed in it. Girls may be sugar and spice and everything nice, but we also like to watch shows about serial killers.

Read more

Adventures in Marketing: Downton Abbey Homewares

Downton Abbey PBS Masterpiece TheaterFacebook fans of PBS‘s “Masterpiece Theater” mega-hit Downton Abbey may have noticed a strange request today following the show’s third season premier: producers looking for new ways to monetize the Abbey brand asked followers to make suggestions for a planned homeware range.

Carnival Films, the UK production company responsible for the well-suited soap opera, wants to “bring the beauty and elegance of Downton Abbey to homes” of plebians like us via “Homeware, crockery, pots and pans, kitchen items” and the like. The Facebook post also mentions furniture and lighting, calling upon manufacturers to volunteer their own product lines for branding.

We’re all about the newest trends in crowdsourcing and we understand the value of giving the people what they want, so we came up with a few ideas and figured we could work them into the show itself:

Read more

Oh, Right: Kate Middleton Is Pregnant

Life & Style MagazineToday in Awkward (sort of) Press Releases News, the communications team at Buckingham Palace confirmed that we will, indeed, meet little Prince William Junior (or Juniorette) in approximately nine months: Duchess of Cambridge Kate Middleton is pregnant.

We’re not going to conduct any in-depth analysis of this crucial world-shattering event, but we do wonder: When she agreed to marry the Prince, did Lady Catherine’s thoughts turn to the day when the Associated Press would announce her pregnancy via Twitter? Did she debate whether such a thing is classier than having one’s pregnancy announced on the cover of Life & Style magazine alongside one or more Kardashians?

…and now we return to your regularly scheduled programming. Please feel free to freak out as you see fit–we will take this Very British moment to hope that the third season of Downton Abbey is better than the second.

New ‘Downton Abbey’ Teaser: Less Money, Mo’ Problems

On the one hand, this newly leaked “trailer” for the third season of the breakout PBS hit “Downton Abbey” is clearly a bootleg, so we can’t imagine that the channel’s PR folks are too happy about it. On the other hand, it will help build buzz for a show that has become the showboat of the “Masterpiece Classics” franchise–the season two finale placed second in the ratings game behind a certain obscure broadcast known as The Super Bowl despite the fact that Sherlock Holmes himself called it “f**king atrocious” (sounds like somebody’s a little jealous).

So, let’s review (SPOILER ALERT if you’re not caught up with the series to date).

Bates still in jail? Check. Maggie Smith still hilarious? Check. Matthew and Mary still deeply in love? Not so much. Downton estate still ridiculously wealthy? Uh oh.


So what do you think? Does this little snippet make you anxious to see what the future holds for the Granthams and the Crowleys? Bad news: Season three won’t air in the US until January 2013. In the meantime, we can all keep ourselves busy speculating about what Shirley MacLaine will wear.

Book Publishers Think ‘Downton Abbey’ Fans Are Literate

Book publishers (and their publicists) are banking on the idea that fans of Downton Abbey are also avid readers, ferociously marketing books tied to the British aristocracy and the bygone era portrayed on the show.

Book publicists are using the show’s hashtags — #downtonabbey and #downtonpbs — to push related titles, i.e. “Like Downton Abbey? You’ll love this…” And publishing houses are getting in on the promos, suggesting books would appeal to these viewers, including those written by Downton‘s creator, Julian Fellowes. For Sunday’s U.S. premiere, of season two, 4.2 million people tuned in.

So far, the assumption seems to be correct, with one small publisher reporting a spike in sales of What the Butler Winked At, the memoir of a butler who was “in service” for 50 years starting in 1860.

And it’s not just the book industry that seeing a residual bump in sales. The price of mansions across the U.K. are now going up too. One product that could take a hit: mascara. According to Michelle Dockery a.k.a. Lady Mary, it’s not allowed on set. Allure magazine says mascara wasn’t introduced until 1913 and before that, common ladies used soot and soap.

[via NY Times]

Entertainment Media Can’t Get Enough ‘Downton Abbey’

The opening line of Slate’s story about the weekend season two premiere of Downton Abbey is, “I am breathless with anticipation for Downton Abbey’s return.” Seriously, who isn’t?

Entertainment news is dominated right now by the return of a PBS show set in the early 1900s focused on some upper crust Brits and their various servants. No car crashes, no naked breasts and/or penises, no A-list celebs scaling large buildings. It’s one of the top news story topics on Google News right now with outlets looking at the show from every possible angle. Also, it’s being discussed in Elle, Vogue, and elsewhere as a fashion inspiration. We’re simply arse over elbow over Downton.

Read more