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Posts Tagged ‘Dr. Drew’

Dr. Oz Sued for Being Himself

Dr. Oz“Dietl was severely injured, bruised, and wounded, suffered, still suffers and will continue to suffer for some time physical pain and bodily injuries and became sick, sore, lame and disabled and so remained for a considerable length of time.”

That sounds a bit like a typical exaggeration fit for a lawsuit, doesn’t it? OK, so what did the good Dr. Oz suggest Mr. Dietl do? Well, in order to treat his chronic insomnia with a “home remedy”, Oz told him (and millions of other viewers) to put some uncooked rice into a pair of socks, heat them in the microwave until they’re warm (“don’t get it too hot”) and:

“…lie for about 20 minutes with those socks on in bed; the heat will divert blood to your feet to your heat. When your feet get hot, guess what happens to your body. It gets cold. Your body will automatically adjust its core temperature and as it gets cooler, you’re going to be able to sleep better because your body has to be cold in order to be sleepy.”

Sounds like solid science to us! The problem was that Mr. Dietl had limited sensation in his feet and didn’t realize that the rice was way too hot (he probably didn’t drink any rooibos tea either). And then the inevitable happened. We’re not trying to disparage the good doctor, who has a gift for coming up with strange ways to get attention. But this isn’t the first lawsuit filed against one of TV’s favorite medical professionals, either. Dr. Drew, Dr. Oz, Dr. Phil (he’s really the worst)…at what point do these paid entertainers become PR liabilities? Oprah? Hello?

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The Friday Dump: ‘Tan Mom’ Needs a Rep, Stat

Today in Yes, It’s Friday News: Some lucky entertainment rep in LA may soon get the chance to promote the very best member of our instant celebrity culture: Patricia Krentcil, better known as “Tan Mom”, wants to pitch a movie based on her life. She tells In Touch that she’s “already begun” working on it and that she plans to star as herself.

A grand jury recently chose not to indict her after she was accused of child endangerment for taking her 6-year-old daughter to a tanning salon. Now she wants to right all the wrongs inflicted upon her and her family and balance her checkbook by milking her infamy for all it’s worth–starting with an interview with America’s most respected medical professional, Dr. Drew. She claims that she’s “been fielding offers for modeling gigs in London, Paris and New York.”

It’s a living! Now who wants to accept the challenge?

Want Kim Kardashian To Tweet For You? It Will Cost $10,000

kardashian tweet.bmp

What is the difference between “real” celebrities and “online” celebrities when it comes to social media marketing? The real celebrities get paid.

Last December, social media guru Chris Brogan received a $500 gift card from K-mart to write an entire blog post about his visit to a K-mart store. Reality show vixen Kim Kardashian‘s rate? $10,000 per-tweet, according to Advertising Age‘s Michael Learmonth. Yes, you read that right. Ten. Thousand. Dollars. Per. Tweet.

Kardashian works with “in-stream advertising” company Ad.ly, which also includes Stephen Colbert, Lauren Conrad and Dr. Drew as clients. Derek Rey, co-founder of Ad.ly, told PRNewser today Kardashian “can command” $10,000 per tweet and that Ad.ly limits its “publishers” — as it calls Kardashian — to one paid tweet per day as to not alienate her audience. “We’re not a polluter,” Rey said.

How well is Kardashian, and other celebrity publishers selling? “We could sell out that inventory if we want to, but we have a lot of advertisers,” he said. “We’re filtering them before we go to our talent.”

The above Tweet from Kardashian sure reads like an advertisement, but contains no disclosure. Rey told PRNewser that Carl’s Jr. is not an Ad.ly campaign. Indeed, Kardashian just inked an endorsement deal with the fast food chain to promote their salads. Despite the fact that she is a public spokesperson, Rey told PRNewser that with any instance of one being compensated, “you have to disclose.”