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Posts Tagged ‘Dreamliner’

A PR Save for Boeing?

And now for an update on what is simultaneously one of the most important and least interesting PR debacles of the year to date: the Boeing Dreamliner controversy. Earlier in the week Japan’s Transport Ministry appeared to give the company an “out” by blaming the new 787′s various technical problems (overheating, smoking engines, flickering lights, emergency landings, yadda yadda) on a “miswired” battery.

Excuse us for being skeptical, but that’s just too easy.

Boeing seems to agree: today officials went to Washington to propose changes in the battery to the Federal Aviation Administration in the interest of creating a more fire-resistant aircraft. Any changes would be subject to FAA approval and the company’s technicians would first have to demonstrate that these changes “ensure safety.”

We can’t see that happening anytime soon, so the Dreamliner will remain a massive liability for Boeing and, arguably, the airline industry in general. It’s all bad news for Boeing and its investors–but does the public really care?

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More Tech/PR Woes for Boeing’s 787 ‘Dreamliner’

Boeing 787 Dreamliner Here at PRNewser we love to report on the love/hate (but mostly hate) relationship between the public and the airline industry. The latest trouble spot for the business of flying concerns Boeing‘s extra-fancy new 787 “Dreamliner” jets.

We don’t know about you guys, but we flew to Texas on a Dreamliner over Christmas break and it provided us with a glance into the industry’s future: fully reclining seats, larger overhead bins, seatback screens with more media choices and bigger windows with a magical “dimming” option that lets the rider determine how much light he or she wants to let in (screw you, pull down shades!).

It was all pretty cool. But Boeing and United Airlines, the only American company using the Dreamliners, have a big PR problem: the damned things just can’t seem to work right. This isn’t a new development. In fact, it’s an ongoing headache for both companies’ communications teams.

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