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Posts Tagged ‘DreamWorks’

Dr. Seuss, Branding Genius

The doctor is inToday in unexpected nostalgia: By the time they come of age, most American children have in some way experienced the multimillion dollar brand that is the estate of writer/illustrator Theodore Seuss Geisel, aka Dr. Seuss. Multiple generations got to know the good doctor through his colorful, award-winning children’s books, TV specials and a string of hand- and computer-animated films of varying critical and commercial success.

Anyone with a soft spot for Seuss’s work will get a kick out of this online exhibit, recently made available by the Library of the University of California, San Diego. His instantly recognizable visual brand shines through in a series of amusing pre-war ads for companies as disparate as Ford, NBC, Ajax, GE and Standard Oil. Like contemporary Walt Disney, Suess knew that there was no better way to humanize a brand than with adorably anthropomorphic creatures; he was a master of developing a unique visual signature that somehow tied back to the product in question.

Does a cynical age embodied by the increasingly sarcastic tone of Disney and DreamWorks properties still allow for the whimsy of a Seuss? We hope so.

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Spielberg Bomb: First Shots of Day-Lewis as Lincoln

Hope the beard is realDirector Steven Spielberg used an exclusive Entertainment Weekly interview and a strategically released screenshot to turn the hype dial for his upcoming DreamWorks film Lincoln up to 11: Notoriously picky Oscar vet Daniel Day-Lewis will play the doomed president, and this new image alone is enough to inspire a big string of PR wins for the movie, set to open on Nov. 9.

The news isn’t exactly new: Photographers caught images of Lewis in character some time ago, and rumors about the cast, including Sally Field, Tommy Lee Jones and Joseph Gordon-Levitt, started floating around in mid-2011.

But this striking image is the best promo the film could receive at the moment. Another intriguing on-set tidbit: Cast and crew referred to the famously dedicated actor as “Mr. President.” We’re not sure how Spielberg could manage to gin up more excitement for this one.

‘Puss in Boots’ Spoofs Old Spice

You’ll recall that DreamWorks had previously commissioned a custom apparel company to make boots modeled after those worn by Puss in Boots. DreamWorks is also pulling out all the digital stops to promote the new animated film, which is out on Friday.

They’ve launched an elaborate YouTube channel complete with a clip using a Lady Gaga tune, another spoofing a jeans commercial, and another, above, that spoofs the Old Spice ads.

The website for the film isn’t too shabby either. It comes complete with games and apps, like a Puss in Boots Fruit Ninja, that fans can use on their mobile devices.