“The shelf life of the average trade book is somewhere between milk and yogurt.”—Calvin Trillin
Following a summer-long search, Chobani has named two new agency partners: Droga5, which will lead advertising and marketing efforts, and Weber Shandwick, which will guide public relations and social engagement strategy. (Chobani, as we reported last week, recently tackled some PR challenges with a successful follow-up campaign.)
Throughout the process, both agencies demonstrated deep strategic thinking and creativity along with a profound understanding of our brand, values and vision.
Peter McGuinness, Chief Marketing and Brand Officer at Chobani, says: “…from Weber Shandwick, we excitedly anticipate a deeply integrated communications approach that will activate across PR, social, internal communications and more. Throughout this search, Droga5 and Weber Shandwick have come to the table with a clear vision for the brand and breakthrough communications that will be instrumental in helping us go to the next level. We cannot wait to get to work.”
“Age is something that doesn’t matter, unless you are a cheese.”—Luis Bunuel