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Posts Tagged ‘Durex’

Not Sure What to Do in the Dark During Earth Hour? Durex has a Suggestion

Durex #TurnOffToTurnOn - OFFICIAL - YouTube-2The lights and TV are off, the router is unplugged, and you’re stuck in the darkened house with your significant other for a whole hour…what, oh what could you possibly do to pass the time? Pick up your cell phones to check Instagram?

Think again.

Condom brand Durex, which recently announced its partnership with the green initiative Earth Hour, has a better suggestion: Use this time to “reconnect with each other whilst the lights are out.” *Wink, Wink*

That means not only unplugging your electric devices, but powering down your mobile ones — the brand’s Turn Off to Turn On campaign maintains that we should take that extra step on March 29, because it’s hard to connect to each other when you’re busy connecting to five different social networks, your text history, and your email (shocker).

In a release, the company muses, “By not only turning off all lights on March 29, 2014, but also switching off all gadgets and gizmos, people can use this opportunity as an excuse to swap their laptops for some loving and ditch their phones to enjoy some foreplay….The wonders of technology help to bring people together, but is it also a key factor in keeping them apart? With today’s couples interacting with their devices more than each other, could gadgets and gizmos be the main reason behind the fact that people are having 20% less sex than in 2000*?”

Very possibly, yes. Read more

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Spin the Agencies of Record

Rainbows“Sex is more exciting on the screen and between the pages than between the sheets.” – Andy Warhol

This may well be true, but someone still has to enlighten the public about doing it safely and pleasurably—and for “sexual wellbeing brand” Durex in the Americas that someone will be Porter Novelli.

Novelli already works with several brands belonging to Durex parent company Reckitt Benckiser, and they earned this account by helping the brand expand in China (no mean feat) via social media, event planning, the annual global sex survey, and a “normalization” campaign to help aid the launch of a new sex toy line. We hope they were also responsible for Photoshopping a condom into Chinese president Xi Jinping’s pocket, because that’s some viral marketing we can support:

Is that a condom in your pocket or are you just happy to see me?

“If you’re not buying recycled products, you’re not really recycling.” – Ed Begley, Jr., better known as Stan Sitwell.

King + Company, formerly known as The Morris + King Company, will NOT be the AOR for the poorly named sustainable active apparel company Dirtball Fashion.

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