Hasbro Easy Bake OvenDuring the holiday season, people expect toy giant Hasbro to make headlines. But this usually happens when the company releases a new game or a limited special edition product — not because children are calling out the brand for sexism in familiar toys like the Easy-Bake Oven and Guess Who?

A few months ago, a 6-year-old girl wrote a letter to Hasbro, arguing that Guess Who? is sexist because only five of the 24 characters in the game are female. This inequality makes the choice of a female character less than desireable for kids because it increases their chances of losing the game. The moment a child’s opponent asks, “Is it a girl?” and the answer is “yes”, 19 cards are automatically eliminated and the game is pretty much over.

The little girl, her mother, and their supporters were less than impressed by Hasbro’s response (which basically amounted to “we’ll keep your suggestions in mind for the future.”) So when a second party lobbed a similar complaint against the toy company, they decided to take tangible action.

We’ll explain, but first you need to watch this clip of an adorable young boy/aspiring chef who tells the world once and for all that “boys like to cook too!”

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