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Posts Tagged ‘eco-friendly’

Harley Davidson: When Eco PR Just Doesn’t Fit

Electric Harley

Wouldn’t a plug-in version of this be considered a kids’ toy?

It is no secret that the world needs protection from its inhabitants. What with all the alerts about our ozone being ravaged by coal, smog, pollution, and all that hair spray they put in the Kardashians’ wigs, it’s a miracle we can even breathe.

That’s why “Green” or “Eco” (for ecology, just in case) PR is a big thing now. Appliances use less electricity; even light bulbs have gone the way of the HDTV. And yet, impressive as Tesla’s electric cars may sometimes be, they’re still up against oil lobbyists and those Koch guys.

And now, entering into the fray: Harley-Davidson!

Wait, what?!

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THIS JUST IN: McDonald’s to Purchase Sustainable Beef in 2016. Wait, What?

THIS JUST IN 2Typically, a story about ecofriendly, locavore, foodie shenanigans would be a nice #PRWin for any brand. However, when something like that comes from the Golden Arches of McDonald’s, that pungent fishy smell ain’t the filet under the hot lamp, kids.

Just in case you thought a solar flares shot across the sky and scorched your retina, you did read that headline correctly. According to CNBC, McDonald’s believes everyone will ignore that Mr. Ed, Trigger and Heigh-Ho Silver make up the Quarter Pounder, McNuggets and Big Mac and begin buying sustainable beef in 2016.

Because it’s all about paying it forward, ‘Merica?!

Yeah, right…

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Q&A with Jacquie Ottman: Improved ‘Green’ Products ‘Held Their Value’ Through the Economic Recession

Orlando Bloom with a Toyota Prius. Photo: WireImage

Prior to the economic meltdown, brands all over the place were intensely focused on marketing “green” and eco-friendly products to consumers who had developed a heightened awareness about environmental issues. With tough economic times, there was concern that a focus on value meant this environmental concern would be pushed aside.

We spoke with Jacquelyn Ottman, founder of J. Ottman Consulting, a New York-based ad agency, and author of the new book The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding about how to market “green” in 2011.

For tips, read our Q&A after the jump.

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