The Edelman Health Barometer, released this week, showed that even personal health has a social aspect. Nancy Turett, global president of Edelman’s health group, told us this morning that PR has a part to play in the spreading of healthy behaviors. Health is becoming an issue much like environmental awareness and sustainability: there’s the growing expectation that companies will address these issues as part of their business.
“Health is the most personal of public issues and the most public of personal issues,” she said. “Because health is such a social issue, we’re all playing a role, and this was the biggest ‘A-ha!’ from the study this year. Businesses need to reset their lens. The lens is not only about how the individual can become healthier, but that we are individuals and health influencers.”