Tomorrow is another big day for the Supreme Court, with the ruling on the Affordable Care Act, President Obama’s health care reform legislation, coming down. Everyone will be impacted either which way the decision falls — families, the elderly, those without health insurance, and all of the companies involved in providing, managing, and paying for health care. Those companies, and their PR consultants, have the tough task of preparing for the unknown.
“We’ve been counseling our clients to get out ahead of the decision,” Brendan Daly, EVP and national director of corporate and public affairs at Ogilvy Washington, told us in an email message. “Several health insurance companies proactively communicated that, regardless of the Supreme Court’s decision, they would continue popular provisions of the health care law, such as allowing children to remain on their parents’ plan until age 26.”
“No matter how the court rules, the future of health care is changing,” he continued. “Companies should focus on communicating about their contribution to transforming the health care system – how they are working to improve health care delivery and quality of care, while working to reduce costs and waste.”