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Posts Tagged ‘Edward Bernays’

Meet the Top 12 Public Relations Spirit Animals

Animals Cover_MOCKUP.inddSo I was gallivanting around Orange County the other week. Snazzy, right?

It’s not a humblebrag. I was checking out my new home with Bolt Public Relations (cheap, unsolicited plug…but really, call us) when a lovely young lady and PR pro who appreciates my great fraternity happened to mention the phrase ‘Spirit Animal’ during lunch.

While laughs abounded among some of us and bewilderment loomed overhead for others, we got to thinking about the inspiration behind this post. “Who would be the most ferocious PR Spirit Animals?” 

No, this list will not include Jennifer Lawrence—but gather ’round, flacks. Do these PR studs make you growl or purr, or do they just pee in the corner under the bed and leave it as a special surprise to start your day (no, I’m not happy with my dog right now)?

Flacks and flackettes, welcome to the PRNewser Spirit Animal zoo.

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‘Economist’ Doesn’t Paint a Pretty Picture of PR

Ivy Lee

A recent article in The Economist turned its attention to the history of public relations.

“Rise of the Image Men” takes a look at Ivy Lee, Edward Bernays, and some early PR work. The picture of the “image men” that the article paints isn’t pretty.

“The effort to state an absolute fact is simply an attempt to give you my interpretation of the facts,” the article quotes Lee.

The article also discusses some of the work the industry has done for questionable or downright despicable clients, such as both sides of the 1960s Nigerian Biafra war and governments “with poor human-rights records.” On more current topics, the article touches on social media.

The PRSA and members of the PR industry, of course, have a response to this story.

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Is Balloon Boy The Biggest Publicity Stunt of All Time?


Now that the “balloon boy” saga has officially been uncovered as a publicity stunt, we have to ask: is it the biggest of all time? Will it make its way into The Publicity Stunt Hall of Fame alongside the “first” publicity stunt, Edward Bernays‘ “Torches of Freedom” to promote women smoking?

Also, what’s next for Balloon Boy? “Ironically, the Balloon Boy hoax may eventually achieve its goal,” said Peter Himler, founder and principal of Flatiron Communications LLC. “Notoriety equals money, if he plays his cards right. I don’t endorse it, but it is the sad reality, literally and figuratively.”

Bernays, Sonnenberg Make “New York City 400″ List


Two legends of public relations made the Museum of the City of New York’s list of 400 prominent New Yorkers, assembled in honor of the 400th anniversary of Henry Hudson’s arrival in the harbor.

Edward Bernays and Benjamin Sonnenberg both made the list. Howard Rubenstein did not, though the competition was stiff with major actors, politicians, academics, athletes and architects from all eras represented.

Bernays, author of the book “Propaganda,” is known for bringing his uncle Sigmund Freud’s ideas into PR for among many other things, getting women to smoke:

Edward L. Bernays (1891-1995)
An executive and pioneer in the field of public relations, he started as a press agent on Broadway, opened his own agency in 1919, and taught the first course on public relations at New York University in 1923.

Sonnenberg was the aristocrat of PR, known for entertaining friends, clients, and journalists in his huge mansion:

Benjamin Sonnenberg (1901-1978)
One of the first modern public relations men, whose work was, in his words, “fashioning large pedestals for small statues,” handled the p. r. needs of organizations from Philip Morris to CBS and was known for his private mansion, 19 Gramercy Park.

More after the jump:

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