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Posts Tagged ‘Edward Boches’

Council of PR Firms ‘Advertising or PR’ Mix-Up Hints at the Industry’s Future

See, even the Council of PR Firms confuses PR and advertising.

This week the Council got a bit of less-than-flattering attention thanks to an error in judgment that somehow managed to be both embarrassing and instructive for the entire PR industry. Edward Boches, a 30-year ad veteran and professor of advertising at Boston University, received an invitation to speak at the Council’s event on the most appropriate possible theme: change, or the PR industry’s need to develop a more diverse talent pool.

And then this happened: after the Council realized that he worked in advertising rather than PR, they “uninvited” him. While Boches didn’t quite pull a “Full Heisenberg”, he did let everyone know how he felt about the matter on both Twitter and his personal blog.

There was a lot of back and forth that we won’t cover in great detail here before the whole sordid saga reached a surprisingly constructive conclusion:

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Mullen Wins Century 21 Real Estate PR AOR

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In yet another sign that the lines between “advertising” and “public relations” agencies continues to disappear, Mullen, an agency more known for advertising than public relations, has been named lead agency for Century 21 Real Estate’s public relations and social media.

Burson-Marsteller previously held the account and participated in the pitch. The other finalists for the PR business were Kel and Partners, and Shift Communications, PRNewser has learned.

“The opportunity to connect in a meaningful way with consumers through social media channels is unlimited for a brand that is in the business of building relationships with homebuyers and sellers,” said Edward Boches, chief social media officer at Mullen in a statement.

AgencySpy reports that MRM Worldwide was named lead agency for national advertising.

“With 90 percent of consumers searching the Web for homes, we believe that MRM and Mullen provide a powerful combination to enhance our capability to connect with consumers online,” said Bev Thorne, senior vice president, marketing, Century 21 Real Estate in a statement.

Both Mullen and MRM are IPG owned shops.