See, even the Council of PR Firms confuses PR and advertising.
This week the Council got a bit of less-than-flattering attention thanks to an error in judgment that somehow managed to be both embarrassing and instructive for the entire PR industry. Edward Boches, a 30-year ad veteran and professor of advertising at Boston University, received an invitation to speak at the Council’s event on the most appropriate possible theme: change, or the PR industry’s need to develop a more diverse talent pool.
And then this happened: after the Council realized that he worked in advertising rather than PR, they “uninvited” him. While Boches didn’t quite pull a “Full Heisenberg”, he did let everyone know how he felt about the matter on both Twitter and his personal blog.
— edwardboches (@edwardboches) August 21, 2013
There was a lot of back and forth that we won’t cover in great detail here before the whole sordid saga reached a surprisingly constructive conclusion: