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Posts Tagged ‘Elon Musk’

Lunar Advertising: Japanese Company to Launch Can of Soda to the Moon

LUNAR DREAM CAPSULE PROJECT | キミの夢を、月に届けよう。

Japanese soda company Otsuka is about to take “one giant leap” for advertising.

The moon’s surface, once described by Neil Armstrong as “magnificent desolation,” is about to become a bit less desolate thanks to a 2.2-pound titanium capsule filled with “powdered sports drink and children’s dreams,” which the beverage maker, in partnership with Pittsburgh-based aerospace company Astrobiotic Technology, plans to bestow upon our lunar neighbor.

Astrobiotic is currently in competition for the $20-million Google Lunar X prize, which will be awarded to the first company to land a payload on the moon’s surface that can travel at least 1,640 feet and transmit high-definition images back to Earth. To fund such a project and to purchase a spot on a launch vehicle (which, in this case, is the Falcon 9 rocket designed by Elon Musk’s SpaceX), the company needs sponsors, and Otsuka has offered Astrobiotic a hefty half-million in exchange for a can of its Pocari Sweat sports drink acting as a stowaway. Read more

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UPDATED: ‘The Oatmeal’ Cartoonist Leverages Love of Tesla Motors to Support Nikola Tesla Museum

tesla-review-hed-2014

I’m a longtime fan of The Oatmeal, and particularly appreciate how cartoonist Matt Inman exuberantly describes and animates his unbridled passion for the things he loves — his dog, grammar, the fiendishly-terrifying Mantis Shrimp, etc.

As it turns out, Inman also happens to love Tesla — both the legendary inventor and the car company — and is attempting to leverage his love and endorsement of the latter to support a museum honoring the former.

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Tesla’s Latest Press Release Satisfies Your GIF Fix

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We’re not up for making sweeping generalizations on a Monday morning, but Tesla’s latest corporate announcement definitely raises some questions about the future of the press release.

Rather than go the traditional route, CEO Elon Musk took time off from his day job serving as Larry Page’s favorite charity organization to publish the release under his own name as a Medium post. It’s both a product launch and the latest step in an ongoing campaign to control the damage stemming from safety concerns with Tesla cars.

Don’t worry; Musk sticks to his famously aggressive messaging style and adds a few GIFs for emphasis.

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Pando Daily Journalist Lands PR Gig with Tesla

One thing we learned about the world of tech journalism this week: Pando Daily (or at least Paul Carr) really hates Valleywag. In Hack Turned Flack news, the latter also let us know that Hamish McKenzie will leave his journo gig with the former to take a job in PR with Tesla.

That’s Tesla of the renewable, highly flammable automobiles and the CEO eager to do his best impression of Arnold Schwarzenegger in Total Recall.

We will now follow the latest chapter in the attempt to market electric cars to the masses with great(er) interest. And if you’re wondering how McKenzie feels about Elon Musk‘s “shoot the messenger” strategy, consider this headline:

Why Elon Musk Is Right to Fight the Media

Should be an interesting year.

Tesla’s Elon Musk Still Thinks The New York Times Is Out To Get Him

Elon Musk, Tesla CEOOn Wednesday we advised Tesla founder/eccentric weirdo Elon Musk to stop insisting that The New York Times auto critic John Broder intentionally sabotaged his Model S test drive because he hates electric cars.

We are shocked to learn that Musk did not take our advice, instead releasing another lengthy statement in which he critiqued nearly every element of Broder’s highly detailed follow-up to his initial post.

We won’t get into the technical specifics as others have covered them extensively, but here’s a good example of the nature of this tit-for-tat showdown: Musk accuses Broder of driving in circles in order to intentionally run down the car’s battery; Broder says that he was simply trying to locate one of the company’s poorly-lit Supercharger stations. He said, she said.

Again, we understand Musk’s desire to protect his baby.

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Tesla Fights Back Against Its Own PR Fail

Tesla Model S Sedan via WiredPaypal co-founder/insanely rich guy Elon Musk isn’t afraid to defend his far-out ideas, be they successfully marketing an electric automobile or convincing rich people to move to his future colony on Mars.

But can he fight back against what CNBC calls “Tesla’s PR #EpicFail“? His auto company’s latest electric car, the Model S, won Motor Trend‘s car of the year award among a wave of very positive reviews, but The New York Times auto critic John M. Broder‘s test drive didn’t go so well.

Despite being a “technical wonder”, the car ran out of juice in cold weather when its battery died and the writer, having no access to one of the company’s remote “Supercharger” stations, had to call a towing company. The Tesla brand’s stock took a hit, inspiring Musk to lash out on Twitter. The funniest part of this four-wheel drama? Not only did Musk pitch the story to the Times in the first place, he apparently called the critic to apologize for the experience and offer him a second test drive before calling him a liar in public.

This is a strange damage control strategy, no?

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Billionaire Invites You to Live on Mars for $500K

Total Recall Are you rich, bored and worried about the future? A new and exciting life on Mars could be yours for the low one-time fee of half a million dollars!

South African entrepreneur Elon Musk is many things: eccentric character, co-founder of PayPal and Telsa Motors, billionaire many times over. He’s also very, very concerned about the future of the human race, and he wants to let you know about his unconventional solution to our approaching overpopulation/natural resources crisis: move to Mars and join a settlement free from the nefarious influence of God and government!

That’s right—in one of the year’s most bizarre PR stunts, Musk recently announced his super-cool plans to build a permanent colony of approximately 80,000 obscenely wealthy individuals on the Red Planet through another one of his companies, a venture called SpaceX that he created to “revolutionize space transportation, with the ultimate goal of enabling people to live on other planets.”

What, you don’t think he’s serious?

While Musk does “in fact know that this sounds crazy”, he told Bloomberg “I want to die on Mars”. Certainly doesn’t seem like he’s kidding.

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