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Posts Tagged ‘Eminem’

Does Detroit Need PR More Than Ever?

hello_from_detroitThe housing market? Dead. The automobile market? Bailed out. More than 680,000 resident? And dropping fast. The mayor? In prison. The planet’s most popular rapper from this place? Off the market (again). The city? Legally bankrupt.

This is your Detroit, America, and it is about to close shop and file Chapter 9 protection, becoming the largest U.S. city to accomplish such a feat. Bravo?

Thanks to Judge Steven W. Rhodes, Detroit has been ruled insolvent — broke as hell, in layman’s terms — because the 18th largest U.S. city can’t pay its debts, as in an ironic $18 billion. Public pensions will be reduced. Some debt will be paid off … eventually. Essential city services will be restored to (and this is a quote from the Judge) “tolerable.”

That’s the hope and prayer that has befallen this once great city. Question: Is this a job for PR?

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Was Eminem’s ESPN Appearance Really That Strange?

Eminem made an appearance on ESPN’s Saturday Night Football halftime show that’s being called “puzzling” and “bizarre,” but to our eyes, it looks totally fine.

In a weird promotional attempt, Eminem (or Marshall Mathers, as ESPN preferred to call him), stopped by the show to talk with Brent Musburger and Kirk Herbstreit about his new album, tease the video for the song “Berserk,” and talk about the Detroit Lions. But the rapper started off by giving a kind of hilarious blank stare. Right after the musical clip aired, he admitted that live TV kind of freaks him out.

I’m not an avid football watcher (the Super Bowl is about it for me) so I’m not sure how often a musical guest appears on this show. But just the shot of the three men standing in a row indicates that there are different styles at play here, which could have also enhanced the quirkiness of the interview.
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MTV Adds Social Activism to VMAs Mix

Katy Perry and a Moonman in 2010. She's among the nominees for this year's 'Best Video with a Message' award. Photo: PA

MTV‘s annual Video Music Awards — the coveted Moonman presentations — are now in their 28th year, set to air Sunday, August 28. Among the network’s most popular features — and still focused on music videos, of all things — the VMAs have also become a showcase of outrageous celebrity behavior, such as Kanye West’s rude intrusion during Taylor Swift’s speech, and the now-legendary Madonna-Britney kiss. These displays/publicity stunts tend to spur more post-show buzz than the actual award winners.

This year, MTV’s aiming to generate a different sort of post-VMA buzz, one that doesn’t rely on allegedly unplanned bad manners. The network last week announced the addition of a new award category, “Best Video With a Message,” meant to honor artists whose recent music videos featured a positive message or raised awareness of important social issues.

The category’s creation was a no-brainer, according to MTV president Stephen Friedman. “During the past year, we’ve seen a remarkable number of artists use their music to explore deeply personal experiences and issues they were passionate about to create powerful videos that resonated with and inspired millions of fans,” he said.

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‘The Source’ is Done With Drama and Open to Pitches

The Source was the first magazine dedicated to hip-hop and hip-hop culture when it launched in 1988. After many years and many problems (from lawsuits to a grudge with Eminem), the publication is getting a fresh start with new owners The NorthStar Group and a new editor-in-chief, Bonsu Thompson.

“Understand the content that’s in the magazine. Nothing’s worse than a publicist pitching blindly,” Thompson told mediabistro for this latest “How to Pitch for PR” feature. With Thompson’s focus on both the present and history of hip-hop, brushing up on what the magazine is all about would be a good place to start.

For more info about how to pitch The Source, click here. [sub req'd]

Chrysler Keeps Detroit Tagline Rolling

First it was a commercial. Now, Chrysler’s “Imported From Detroit” campaign, which aired during the Super Bowl, is moving into merchandise.

Advertising Age writes about the company’s plan to launch a related line of merchandise in the coming weeks based around the commercial and its momentum. The plan, according to the story, includes a dealer kit that makes “dealers around America feel like Detroit embassies,” said Joe Staples, creative director for Wieden, which made the Super Bowl ad.

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Detroit Gets a Boost from Eminem, Chrysler Ad

The “Imported from Detroit” ad was “the big story of the night,” says NPR. The third-quarter Chrysler ad featuring Eminem made the rounds “over and over in online buzz,” with consumers, the story adds, quoting NM Incite, a Nielsen/McKinsey Co. that tracks online buzz.

Downtown landmarks made an appearance in the ad, which resonated with viewers far beyond the 8 Mile Eminem made famous.

“Someone at Chrysler’s ad agency deserves a raise, a promotion, and/or a pat on the back for the Detroit-love in the car company’s Super Bowl commercial this year,” says a Racked post that calls Detroit “the American city to watch right now.”

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Grammy Campaign Takes an Interactive ‘Journey’

The Golden Globes are over (although people are still talking about Ricky Gervais) and now it’s time to look forward to the 53rd Grammy Awards, taking place on February 13.

Mashable spoke with the Academy and their creative team at TBWA\Chiat\Day about this year’s promotional campaign, called “Music Is Life Is Music,” which has a heavy focus on social media, interactivity, and augmented reality to illustrate everyone’s “musical journey.”

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